Since Mark announced his idea to take Facebook into a , this concept has been expanding throughout the digital economy. Other companies such as have joined the efforts to bring this digital interaction macrospace to reality. Even the crypto economy ecosystem has seen a business opportunity in this idea. This is how new games and NTF proposals have emerged proposing their own metaverses.
So much has been the impact of this idea of the future of the internet, that it has come to make a place for itself in the field of fashion. Well Zara has joined together with the South Korean brand add error to launch an innovative collection designed for this ecosystem and specifically geared towards users of
Zara launches its new collection aimed at digital avatars
A-Z Collection is the name of this new release that the company has released in conjunction with the Asian textile brand, designed so that users of the Zepeto can dress their avatars with the fashion of the Spanish firm. It has gone on sale this week debuting in 10 markets, and according to the above, It will be available for purchase both in physical and digital stores, and also for the digital world.
A-Z Collection. The designs reflect the lifestyle of people whose personality is taking shape with simultaneous experiences in the real and virtual world, resulting in a new identity. Now available
– Zara Spain (@zaraes)
This new campaign aligns with the digital growth trends of the moment, where most companies are looking to solidify their position in this new and fast-paced ecosystem. Equally, It has been created with the intention of redefining the capacity for expression and language that fashion brings, to adjust to a new era..
In fact, Ader Error has stated that one of the intentions of this collection is to create a new philosophy and culture that allows new generations to express themselves more appropriately in the spaces in which they operate. Affirming that his goal is:
“Define a new generation based on the identity and uniqueness of each individual. The designs reflect the lifestyles of people with personalities shaped by their simultaneous experiences in the real and virtual worlds, demonstrating the new ‘person’ dreamed of by both brands«.
A collection of oversized garments and intense colors
As we can see, the theme of the collection has focused on oversized clothing, with coats, jackets and sweaters. Likewise, sneakers, jeans, and others are present. Likewise, it also incorporates beanies, a type of cloth cap, along with scarves, caps and glasses to complete the outfits. In this way, we can see an inclination towards young communities such as generation Z.
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