Zuckerberg wants to change the name of Facebook to reinforce his commitment to the metaverse – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

When we had all gotten used to it, Mark, the owner and lord of Facebook, has decided to get serious with his turn towards and announce the name change of the company (not of the social network) in the next connect, the company annual event which will take place October 28, as the medium has exclusively advanced

What will it be called from then on? That’s a secret kept under five golden keys. Although we know that will be relatedor at least it will refer to what we know today as , a new environment of interconnected virtual experiences through the use of technologies such as virtual reality and augmented reality. That is the future bet of Facebook, in which €43 million in the next two years.

Horizon Worlds, the most recent name change of a Facebook product

With the name change, it is also intended that users stop seeing the company only as a company of and to position itself as a technology matrix behind products like Instagram, Messenger or WhatsApp, in addition to those related to the development of the metaverse and virtual reality, such as Oculus or Horizon Worlds.

As we told you at the time, in March 2020 the social network began sending invitations to a group of beta testers for his new social virtual reality app in what was his first step in building virtual worlds before

As the company explained at the time, “Before entering Horizon for the first time, people will design their own avatars from a variety of body and style options, to ensure everyone can fully express their individuality. From there, its magical portals, called telepods, will transport users from public spaces to new worlds full of adventure and exploration. At first people will jump into games and experiences created by Facebook, like Wing Strikers, a multiplayer aerial experience..

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A year and a half later, Facebook has decided to turn this project around, changing its name to Horizon Worlds Y launching a fund for creators of 10 million dollars (about 8.6 million euros) to encourage more people to come build with us as we continue to roll out Horizon in beta. Perhaps in this name change lies one of the keys to the future name of Facebook, which will follow the path taken by Google in 2015

Facebook will hire 10,000 employees in the EU to boost the metaverse

This news about the company’s name change comes shortly after its announcement that plans to recruit 10,000 highly skilled workers from the European Union over the next 5 years to speed up their reconversion to the metaverse. «The EU has a number of advantages that make it an ideal place for tech companies to invest: a huge consumer market, top-class universities and, above all, top-quality talent.«, they justify from the company.

specifically about SpainFacebook ensures that «levels are being recorded investment record in startups that solve all kinds of problems, from online food delivery to neuroelectronics«. Facebook has been betting on European talent for a long time, from funding scholarships at the Technical University of Munich, through the opening of our first major European AI research lab and the FAIR accelerator program in , to the Facebook Reality office Labs in Cork.

Germany, France, Italy, Spain, , the Netherlands and Ireland These are the main countries where the big tech plans to recruit its future workers.

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