One of the advantages of LinkedIn is that it allows you to contact any member of the social network. In this way you can have a conversation with industry leaders.
The problem arises when the person you want to send a message to is not part of your network of contacts and you haven’t had time to send him a contact request either. You can solve this with .
This tool is paid, but if you don’t want to spend money you can use Messages, which has similar functions. If you want to know more, continue reading to grow your personal brand.
What are the differences between InMail messages and LinkedIn Messages?
LinkedIn Messages is a native tool of this social network that allows you to send private messages to members belonging to the sender’s network of contacts. Instead, InMail is a function with which you can contact any LinkedIn userregardless of whether it belongs to the network of the member sending the chat.
Messages is a free tool and it can be used by anyone, as long as InMail is a paid feature with which a certain amount of messages is contracted that can be used in a month and that are cumulative up to 90 days. These messages are renewed on a monthly basis, and there are different plans that can be chosen according to the amount needed.
LinkedIn Messaging vs InMail, which tool is more effective?
By being able to contact any LinkedIn user, InMail is a more effective tool. Because it is not necessary to have, in advance, the recipient approval to form part of the network of contacts. You must not forget that if the user deactivated the function of receiving private messages, you will not be able to send them with either of the two tools.
Tips for getting the most out of LinkedIn InMail
If you want to get the most out of InMail messages, pay attention to the following tips:
write in a friendly tone
Do not forget that the objective you have is to carry out a business or work for the person to whom you are writing. For this reason, it will be necessary for you to find a wording that is friendly, avoiding imperative verbs and giving a negative opinion of the company in which the recipient works.
Nor should you beg to do counseling work or to get the position they are looking for. What you should do is speak in the most sincere way possible showing your human values that will help you show why you are the one for that business.
create a conversation
The message you send should contain phrases that inspire the recipient to continue the conversation. For this, it is necessary that you include ideas and that you leave opinions or any other information of interest to them. that I might be willing to ask you.
try to be precise
If you are looking to start a conversation it will be necessary that in the first paragraphs the reader knows why you wrote. This will have to be concise and very clear in what your intentions are contact him.
Mention your profile content
Something that is pleasant in people who receive a message, is to read that they are being contacted due to the profile they have. For this you will have to use motivational phrases that will help you generate positive expectations in the receiver and therefore arouse their interest.
Use images
LinkedIn allows you to incorporate files into the InMail. For this reason It is convenient that you accompany your message with motivating stories that excite the reception of the contact. You can also include corporate images or your brand to build more confidence.
Learn the best tips to get the most out of LinkedIn messages
To help you get the most out of LinkedIn messaging, follow these tips:
Ask for the opinion of technical references
If you think that the person to whom you are writing is ideal in the professional sector in which you move, You will have to introduce yourself, tell him what your question is and then ask him for an opinion about your problem. This will help you to establish a more fluid communication that you can use for future business.
Introduce yourself briefly
You must not forget that these messages are addressed to members who belong to your network of contacts. Therefore, they will have quick access to and they will know why they have connected with you. Because of this, it will not be necessary for you to make an extensive presentation of your professional and academic experience. Go as directly as possible, without falling into unpleasant tones, to the heart of your intention.
Try to maintain an active dialogue
If for any reason you have received a negative reply to a message that you sent, don’t give up and continue to have an open conversation with that member. This will help you to be taken into account in the future before other candidates.
Ask about availability
In the event that you need to fill a job position in your business venture and you see in your network of contacts a member who can fill that vacancy, do not directly ask your intention. First find out what their availability is. This will save you problems in the future that are related to the company you currently work for, with members of your organization and also with the same candidate.
Show what will be the benefit they will get
For a message to be successful, it is necessary that the receiver understands quickly what is the benefit that he will obtain if he contacts you. This means what is will receive from you and that will produce a benefit to your organization or brand. You can achieve it through real data expressed in graphs or statistics concrete that are verifiable and that are related to the sector of the recipient of the message.
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