Marketing Online, the podcast
Good morning everyone, and welcome to this first episode of Marketing Online, the podcast in which we will talk about all the strategies, techniques, and tactics of Internet marketing.
There are four phases in any marketing plan. Analysis, diagnosis, strategy, and action plan. Online marketing is no different, but it does have its quirks. We are going to see what they are, and how we should take them into account when carrying out our online strategy.
I will talk about the basic tools, the news, the trends, everything that works and what doesn’t. And we will also speak with experts from various fields of online marketing, so that they can give us their valuable opinion, the result of their experience in real cases, whether they are successes or failures.
My goal is to help all those entrepreneurs, businessmen and agencies to learn more and better about the fantastic world of online marketing, its frenetic pace, and the universe of opportunities it offers you. Opportunities you could never have dreamed of in an offline world. And also, why not… Have a good time!
Joan , the creator
Now that I have already told you the declaration of intent of this online marketing podcastLet me tell you a little about myself, Joan , the foolish and restless creator of this idea.
I have a degree and a Master’s in Business Administration and Management from ESADE, where I am currently an associate professor teaching business managers.
In 1999 I won the Microsoft-ESADE First Prize for the best relational web and from that moment on I began to earn a living developing webs with my college classmates.
Since then, my professional career has progressively and gradually turned towards Online Marketing. I have been working as a trainer, coach and mentor for 6 years now.
In all this time I have worked with all kinds of clients. From small freelancers to large international companies, including SMEs, startups or even NGOs. Very different needs and strategies, but on all occasions we have been able to find a good online marketing plan to apply to your reality.
I am currently specialized in startups and SMEs, because for me they are the ones that can get the most performance out of a good online marketing campaign considering their budget constraints. The Internet has opened many doors for that company profile that up to now could not even dream of having that level of diffusion.
I enjoy my job like anyone else, so I am very lucky to be able to earn a living with something that I like. So much so, that that is why I have decided to start this podcast, in which I will share my experience with all those who get on the boat.
Thank you!
I want to thank all of you who have joined this first episode of Marketing Online, the Podcast.
I hope you like it. And if so, I will be eternally grateful if you subscribe to it, share it on social networks, and even if you rate it with 5 stars, so that it is easier to locate it in the iTunes rankings, and in this way it reaches more people. I in return will be posting regularly and regularly, and will even thank you personally in future episodes.
In principle this is all. So, without further ado… let’s get started!
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