Today we are analyzing a very interesting case in which we see how a couple who set up their online business reach the limit of their close circle contacts and run out of customers.
But first, let’s remember that we are in full swing, in which Antonio will tell us how to approach SEO and social networks in our online store.
And now for the case! The Happy Birthday Case:
- Client
- Small startup of 2 people. Couple since they were 17, they are already 27
- He programmer, she designer.
- This is very common XD
- They have lived together for about 5 years.
- Worked
- They were both working for others.
- For a time they had worked in the same company, then separately.
- They were charging €900 / month
- They decide to change and work together from home.
- They want baby, and more time.
- She does the design, she passes it on, he does the web or the theme.
- Bills
- Baby coming apart…
- Mortgage of €975 (variable, it changes)
- Plus expenses in general, around €1,600
- Goal
- Between the 2, invoice €5,000
- Web design and implementation
- Mouth, ear
- successful start
- Fools, friends and family
- The first year, all good. Then stagnant.
- Budget
- €500 per month for 6 months, then they give up.
I leave here a summary / rundown of what we must take into account in these cases, take note:
So, now it’s time to analyze all this in a “consultant” key. What do you think is wrong here? It is clear that they have spent the first cartridge, and have run out of customers. What do we do? More information in the episode.
As always, thanks for your ratings of , your likes and comments on and on , and for being on the other side. Without you, this would not be what it is. Without you this simply… It wouldn’t be!
We’ll hear each other tomorrow, Thursday, with a very special guest, as always, at 07:07. Until then… Very good morning!
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