Digital Marketing has become popular on the web and, currently, mastering its strategies is important to be successful in your business. One of the important strategies of is Content Marketing.
Next, we will introduce you to some of the most used types of written content on the web, so that you can master Content Marketing strategies with a specialty.
Shall we start?
What is Content Marketing?
The Its purpose is to attract leads for the content of your site. It is a strategy that will help you have visibility and its contents are produced for the buyer personas (also called ) that are in the different stages of the Sales Funnel and depending on your goal (sell a product or service).
14 types of Written Content for you to be successful
1- Text post
That type of content is basic; is the regular text post of a blog. It is usually one of the most important ways to attract the public, Sure.
You can write a simple and interesting text to attract visitors to your site or you can go deeper into a topic, that will depend on what your objective is and what the public of the post is. In that type of text, you need to be careful, because if it’s just the text, it is important that it be interesting, that you answer the doubts and problems of the readers, educate and, lastly, it is essential that you take care .
2- Tutorials
If you are an expert or master a topic that is worth sharing with your audience, then do it! People on the Web are often interested in well-written tutorials with language accessible to all audience levels.
That’s because with the information available on the Internet all the time, people are looking for “manuals” on “how to…”. Beyond that, it is necessary to produce tutorials that solve the demands of your audience. So it is important that your tutorial is simple and didactic.
3- Terms and glossaries
There are many types of people on the Web and not all of them will master all the terms on a topic. Therefore, it is necessary that your written content can solve the possible doubts of your audience.
So make posts clarifying those possible doubts and presenting the definition of some important terms it is a basic strategy. Even so that people are interested in reading more about the subject on your site.
glossaries they are important to solve the doubts of specific terms of a type of public. For example, if you have an audience that is aiming to start it is necessary that I present them with a glossary with the main terms.
This is a strategy that guarantees success with a specific niche of your audience and can help you convert visitors into leads, because if they have their doubts answered, they are likely to continue reading the contents of your site.
An example of this type of written content is our ; meet him!
4- Tips and Advice
Today’s society is used to value judgments on the Web. People are all the time accepting and giving advice in this way. So that’s one way share knowledge, experiences and attract leads for your content.
seek to share your and your reader chooses if it is interesting or not. In other words, it is important that you present tips or advice, but keep in mind that not all of them will work for all people. So the reader will decide if your advice is useful or not.
5- Guest Post
The Guest Post is usually an effective way to share knowledge. And besides that, it is a successful strategy, since it can give new air to your site being a guest author who shares his knowledge with your readers, about a topic, which although it is related to your issues and above all to the interest of your publicit is not the subject in which you are properly the strongest.
This text you are reading now is an example of a guest post. In the same way, has written content for our blog, such as .
6- Success stories
Success stories, also known as case studies, can generate interest to your buyer person. This type of text teaches your reader what may or may not work on a certain topic.. You can use examples of the strategies thatand you have tried throughout your experience to give authority to your text.
that gives you more than videos or other types of texts because you will be teaching your person “the path” that you have made towards success. Be didactic and don’t mince words to describe the process.
Another option is to show of your clients or of people who have used some of your strategies to be successful in their life or in their career.
7- Checklist
The Checklist is nothing more than a list with the recommended paths that your reader will be able to carry out if they want to be successful. People tend to like that type of text, thanks to the fact that it is a simple and didactic way of presenting and sharing knowledge.
You need to think about your buyer persona and their needs, because your checklists can be used more than once by more than one visitor and so on. increase your conversion rate and retain your customers.
See an example checklist below:
8- Research publication
Publishing research produced by your team can give credibility and your blog. When you conduct a specific search and check your research against unpublished data, people perceive that your content is not based on assumptions but on research and research.
It’s It gives you credibility and guarantees the trust of your reader.
9- Definitive guide or complete guide
The Ultimate Guide is the kind of complete and, as the name implies, definitive text on a subject. In other words, it is a complex text in which you go deeper and present all the possibilities on the subject. Find a topic that is relevant to you and go deeper into it.
To be successful with that text, it is necessary to clarify as many of your reader’s doubts as possible in a complete and simple way. And don’t get confused! Simplicity, in this case, is not synonymous with incomplete information. That is, write in a way that people understand you.
Be careful not to call a “definitive guide” a text that does not deepen and does not solve the demands of your person.
See an example here: .
10- Email Marketing
Contrary to what people often think, the It is a strategy that, used in the correct way and with due respect to the user, is very effective. It is important that you have a list of contacts or emails. One way to increase your contact list is through forms on your blog/site.
From the moment a visitor provides you with their email, you can send them relevant content so that person becomes a and increase your conversion rate. That can ensure the success of your strategy through written content.
But be careful! Try to have a list of valid contacts. I mean, NEVER buy email listsbecause that can cause your content to be mistaken for spam.
Learn about email writing in this post:
11- Personal opinion
That type of content can be relevant depending on your audience. Namely, if for your type of avatar it is relevant to have texts in which you think about a topic (or more).
Then do it!
Secondly, If your buyer person needs data and verification more than personal opinionsit is better to invest in written content based on searches and research.
12- Storytelling
The is a type of written content that you can help you nurture the relationship with your leads and, on top of that, attract new visitors to your site. In this type of written content, you will tell relevant stories that arouse the interest of your audience. You can write that type of text little by little or in a single text.
It doesn’t have to be a true story, but it does have to be a relevant story. You can use analogies or fantasies to check a point of view on a topic, or to bring something new to your reader.
13- Criticism
This type of text is common to check that you are up to date and that you have mastered the topic you are talking about. Do reviews of events, books, movies, or products (the topic depends on your goal and your audience) can help you succeed.
However you need to be careful what you post. To maintain your credibility, you will need to be as honest as possible. and that means: don’t praise everyone, all the time. Be critical!
14- Posts with downloadable material.
That type of text/post can value your site by giving something in return to your audience. That is, if at the end of your text you leave the possibility to your reader to download something, for example: , a guide, a kiy, a spreadsheet or something in that sensethe most natural thing is that this visitor become a lead.
This is a good way to attract new customers and retain them so that they react as you want (whether buying a product or service).
Would you like to know more types of content? Be sure to check out our article on to seduce your audience!
To end
Now that you’ve read about some types of written content that can help you succeed on your site, tell us if you liked it. Make a comment at the end of this post with your impression or suggestion.
This article was produced by RockContent.
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