live what you love it also means building a profitable structure.
That’s why, your business model it is a fundamental part in which you have to put all your energies before taking your ideas into action.
What do you have to take into account? We tell you about it in this post, pay attention!
1. First of all, make it profitable
First of all, you have to concentrate on focusing your energies on finding what is going to be the profitable aspect of your venture.
With this in mind, I answered these questions:
- How am I going to profit from this project?
- What are the sales channels going to be?
- What is the cost of producing my business structure?
- What will be the estimated value of my product?
Once you have this defined, it is time to establish how you are going to promote it.
2. Social networks will be your strategic allies
Will I have a presence on social networks? The answer to this question should always be yes.
It is a fundamental channel for every entrepreneur to maximize word of mouth for their business, but:
- Which ones will I use and can I hold daily?
- Are my points of contact offline and online?
You have to always be clear about when, how and how often you contact your customers because it is essential for you to be able to structure your business to get the most out of it and sustain a marketing strategy over time.
3. If you don’t know where to start: Facebook
We have to talk about the most promotional aspect of your business. We always recommend that you have at least one open fan page on Facebook because it allows you to expand the contact channels with your potential customers.
And in itself, it is of the utmost importance that a part of your investment be used to promote your posts, products and page, in order to generate more income from this social network.
In this sense, do not forget that when before you wanted to “make known” a place, the first thing you did was go to the printer, make some flyers and distribute them on public roads. He went out to look for the client in the street so that the information reaches him.
This works in a very similar way but on a more digital level. That is why having within your fixed monthly budget an amount destined to generate advertisements will be one of the most skillful ways to be able to ensure that what you offer and publish on this social network reaches the client you are looking for and at the most opportune moment: when sits distracted on his cell phone or computer and is ready to receive your message.
Do not forget that to win you have to invest!
4. Do not stop innovating
If there is something that differentiates an entrepreneur, it is the energy and desire they have not only to grow with their business but also to make it unique and distinctive.
Along this path, we recommend that you always pay attention to the activations generated by your competition to know what strategic path they adopt in relation to their marketing.
Based on this, create not in order to generate the same but to offer your customers something new and different. Do not forget that nowadays consumers are more and more experts and if you manage to distinguish your product and your strategy you will become a leader.
I broke the molds, create and innovate.
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