How to measure the traffic of your business blog

This article was updated on June 29, 2018.

Although one of the greatest advantages of the blogosphere is the link between bloggers and readers, the success of a blog is not necessarily related to the number of comments: As interesting as the content is, most people are not in the habit of writing a direct response.

That’s why, the best way to measure the audience of your blog is by calculating the traffic.

Knowing how many visits per day the page receives, the origin of the public and the most consumed content, it is possible to constantly improve and understand if your work is generating good results.

Today we are going to see two ways to obtain these metrics: through the statistics of each platform and using .

Blogging platform statistics

Some platforms of blogging They have their own traffic tracking system. Despite providing only the basic data, these resources are quite useful for start analyzing the growth of your page.

Let’s see how to do it on two platforms that offer these traffic metrics, Y .

blogger stats

Checking your blog statistics is extremely simple and fast with Blogger:

Sign in to your Blogger panel.
Select the ‘Statistics’ section.

To measure your blog traffic with WordPress.com, I followed the same steps as for Blogger!

Don’t worry if it takes a while for the numbers to update, the reality is that it can take a few hours!

Statistics using Google Analytics

In case the platform of your blog does not include statistics, or if you feel that you need deeper data, the ideal option is .

The service can be integrated in two waysdepending on the provider blogging what do you use:

Through a plugin in the case of WordPress.org (installing Analytics on WordPress.com is quite cumbersome).
Manually for Blogger and Tumblr.

Let’s see how to do the manual integration for the latter case.

The first four steps are common to both platforms and then you have to make specific configurations in each one.

1. First of all, you’re going to have to . It is enough that you have a Gmail email to be able to do it.

two. Once inside the platform, you will have to complete a very quick registration to start using the service.

3. Then, you will have to fill in some information: account name (it is only so you can identify it), name of your blog, blog url, etc. When finished, you have to click on ‘Get Tracking ID’.

Four. There are two very important pieces of information in your Google Analytics account: the ID (1) and the tracking code (2). Leave the page open or copy them into a notepad because you will need them next.

Now let’s look at the particular steps you have to take to integrate Analytics into Blogger and Tumblr.

Integrate Google Analytics in Blogger

To integrate your blog on Blogger with Google Analytics, do the following:

Sign in to your Blogger panel.
I chose ‘Settings’ and then ‘Other’.
Enter your ID in the ‘Google Analytics’ field.
Save the changes.

Integrate Google Analytics on Tumblr

Associating Google Analytics with your Tumblr blog is also very easy:

Sign in to your Tumblr panel.
Click on your account (person icon).
I chose ‘Modify Appearance’.
In the ‘Theme for the website’ section I chose ‘Edit theme’.
Enter the ID in the ‘Google Analytics ID’ field.
Save the changes.

Integration is done! Within a few hours, Google Analytics will start counting visits within your blog.

Let’s do it!

It doesn’t matter which platform you use: there is always an alternative to follow the traffic you receive and know details of the public. With this information, it’s time to analyze the efficiency of your work. Are there people visiting the blog? What are the favorite and least read publications? What days are the traffic peaks?

It is interesting to do this analysis regularly to find out what needs to be changed and identify the channels and topics that generate the most traffic.

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