Zara has risen to another level with the opening of its mega store in the Plaza of Spain Madrid. It is a space of 7,700 square meters (3,850 commercial area) that are distributed in four floors Y a warehouse inside the emblematic Spain building on the Gran Vía.
This work arrives to become the flagship of the main company of, and that sets the guidelines for the future, based on technological innovations that will improve the customer’s shopping experience. For example, the reservation of shifts to enter the changing rooms through the app, or the possibility that customers make payments with their mobile without going through the checkout.
It is one more step that the company takes in the integration between the online and offline world, seeking to maintain its imprint without neglecting the changes in the world of eCommerce.
Faster fitting rooms, automatic payments and contactless returns
Zara introduces the modality Pay&Go, a format with which the buyer can acquire any product just scanning the code with your mobile. Once the payment has been made, the customer must go to any of the different Pay&Go points found in the store, where -by means of a QR code generated in the mobile app – you can remove the anti-theft device from the product and take it directly with you.
Another novelty is the return box on-line, the first that the firm has enabled worldwide. The purpose of this mailbox is to allow the customer return those garments that you have purchased exclusively through the web or the app without having to go directly to the cashier. For this, Zara has established inside the store a digitized point where, by means of a QR code, the consumer can generate a ticket with the garments they want to return.
Additionally, the store will have other technological services that will make the customer’s shopping experience more agile, such as, for example, a self-checkout area, in addition to a shift reservation service through the application to enter the fitting rooma online shopping collection point through a robotic silo with a capacity of up to 1,500 orders, a series of specific boxes for attention to returns and one cardboard recycling area for users.
In addition, Zara has reserved an exclusive space for lingerie, with a department that includes its own warehouse and box; In addition, they have been created two sections dedicated to shoes and makeup, respectively.
At the entrance of the new establishment you can check with your mobile a detailed map that includes the location of the productsor even a certain garment that the customer has already seen in the online store.
The team of employees of the new store amounts to 200 people.
Along with the new Zara store, it was also opened in the other wing of the Spain Building a place of , the Inditex fashion brand aimed at young people, with around 2,000 square meters. Both inaugurations materialize less than two weeks after the assumption of Marta Ortega as non-executive president Y Óscar García Maceiras as CEO of the company.
Photo: Zara / Inditex
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