Marketing departments have many functions, but one of the main ones is to maximize results of your customers and optimize the investment made. On many occasions, to achieve these objectives it is necessary to resort to all in one.
These are platforms with a multitude of specialties that allow you to work all phases of , a process of attraction and seduction of the client through content, throughout the .
To make your job easier, we have gathered and analyzed the best tools on the market so that you can find the one that best suits the needs of your business. If you know of one that is not on the list and you think it should, you can leave us the name in the comments and we will add it in future updates.
The best all-in-one Inbound Marketing tools…
and others very useful for your business
act-on is a marketing platform that from the use of the artificial intelligence helps you detect what the audience is needing by collecting and analyzing user behavior. It is a network of actions connected to each other, which work in an integral and synchronized way to close better experiences for the customer throughout the purchase journey.
Its functions include the creation of landing pages with tools and pre-designed templates, customizable web forms, by behavioral traits, automated messagesreporting with key engagement metrics, marketing solution integrations, and open APIsinvestigation of trends in RRSSamong many others.
Have two subscription plans, one for professionals and one for companies. Prices depend on the number of active contacts and They start at €802/month.
One of the main inbound marketing tools on the market is that of Adobe. Adobe is a Swiss army knife, and in this case your inbound marketing solution makes it easy to manage marketing campaigns on and across channels (Cross channel) connecting the online and offline to improve speed, efficiency, customization and reporting to integrate with other Adobe technologies such as Experience Cloud and Creative Cloud.
Among its main features, Adobe Campaign allows you to create customer segments and prepare personalized messages using and offers a broad view of all customer data to generate effective campaigns. Prices are not available on the web, although your payment system will depend on the channels you choose, the number of active customer profiles you interact with and the personalized solutions you want to incorporate into the basic service.
BenchmarkONE is the all-in-one tool for Hatchbuck sales and marketing. It is geared towards marketing agencies and small businesses.
This platform helps keep contacts organized, attract new customers and automate your business tasks. Hatchbuck offers the basic tools you need at no additional cost.
- marketing-software– Efficiently manage sales and marketing campaigns and workflows.
- CRM and sales
- email marketing
- Landing Pages & Pop-ups
Count with one free plan and with two payment plansthat start at €53.51/month and €138.81/month with annual contract (up to 500 contacts and 2,500 monthly emails).
It is a tool oriented to the service area, which offers various solutions that range from planning and managing appointments and personnel, to actions for attracting, retaining and building long-term customer loyalty.
Among its functionalities, we highlight those of social promotion (allows you to create and publish specials and offers for current and potential customers on Facebook, Twitter and other networks), the business intelligence dashboard with useful information about your sales and marketing, the email marketing campaigns, the payment platform and its survey and review center, among others.
Dispose of 4 payment plans (from €112/month), although the prices are for US customers. To know the values of other countries, you have to contact the company.
This tool offers customized solutions for the sectors of travel, retail and eCommerce centered on the data collection and analysis of your customers. With the use of artificial intelligence, it performs a series of actions aimed at optimizing results, among which we highlight:
- Omnichannel automation: Simplify execution across channels and improve marketing operations to optimize the entire customer experience.
- Customer Platform (CEP): unifies customer data through open architecture and APIs to drive omnichannel engagement.
- Personalization: provides 1:1 personalization across all channels and devices to increase loyalty, retention and omnichannel loyalty.
- Loyalty: Identify and retain customers, reducing discount-based incentives and maximizing your current marketing use cases with the integrated loyalty program.
- Analysis: measure the performance of your strategy.
- I know integrates with the main e-commerce providers.
eTrigue is an inbound marketing platform that claims to help you create and execute successful marketing campaigns with minimal effort and small budgets. It has more than 100 responsive templates for landing pagesincluding dynamic forms and progressive, generates alerts of potential customers in real time, segment and monitors the behavior of visitors and performs email marketing and offers specific services such as design, campaign execution and team training.
In short, it has several tools designed to achieve a ROI high marketing, with a real impact on revenue and ease of use. To know the values of their services, you must contact the sales department.
GoSquared is an all-in-one platform that allows control the entire buyer’s journey from the same place. Based on the intelligent collection of user data, it segments the public and channels potential customers towards campaigns designed specifically for them.
Analyze your website in real time to know the behavior of users, reference sources, interactions between them, pages consulted, visit time, monitoring of objectives, etc. With the results generated automated marketing actions aimed at improving ROI. It also has a tool live chat to qualify and capture a larger number of potential customers, and can integrate with over 1,000 tools customer service, CMS, team communications, email, automation, RRSS, etc.
Offers various Payment plans, that they start at €68.35/month.
is one of the best known tools, and one of the oldest on the market (2006) to start doing . Many of their tools are free and they are all customizable. You will find that many offer Inbound Marketing services through this platform.
Count with one crms which includes all the features and integrations you need for marketing, sales, content management, service desk and operations. Among the most popular solutions, we highlight the free app to schedule meetingsmanagement tools, email tracking software, sales email automation, email marketing, lead management, lead management, live chat, chatbot and form builder, marketing analytics, help desk software, pipeline management tools and creation of adapted landing pages to the phase in which each of your .
The payment plans are very varied since Specific solutions, plans oriented to different objectives, or comprehensive packages can be contracted. Marketing Hub plans, for example, start at €41/month and can reach €2,944/month. You have the option of putting together a custom package by choosing the tools you need.
Jumplead is a comprehensive marketing software aimed at optimizing processes seeking the simplicity and the cost effectiveness. It is a good choice for small and medium businessesbusiness owners, marketers, and startups.
Among its functions, it has a creator of landing pages and forms, live chat, email marketing, CRM integrated tools marketing automation and integrations several with platforms like Zapier, Pipedrive, Zoho and Woofo, among many others.
It has 4 basic plans (between €42.50 and €259 per month) and 4 business plans (between €388.7 and €713.5 per month).
Is all-in-one solution provides a advanced marketing and sales automationthe possibility of creating bells totally customizable and the application integration. It is geared towards small businesses.
Among its features, we highlight:
- crms (Customer Management). Customer database to improve organization, increase efficiency and delight your customers at every step of their path to purchase.
- Text messages.
- sales flow. This feature is an automated way to track and manage your leads throughout your sales process.
- appointment scheduling.
- marketing automation.
- Lead classification.
- Bills and payments.
- apps.
It has a free trial and 3 Payment plans: Lite (since €48.50/month), Pro (from €103/month) Y Max (since €121.20/month).
Kentico is a comprehensive management tool that allows you to manage the user experience and your marketing efforts. digital marketing and inbound marketing from the same platform. With it you can implement personalized, automatic marketing campaigns and strategies focused on the user experience in real time.
Among its main functionalities we highlight the in electronics, campaign execution and conversions, contact managementthe personalization of content, the email marketingthe the marketing automationthe segmentation of customers and the Web Analytics.
It offers two specific products: experience (a digital experience platform that combines content management, digital marketing, and commerce), with paid plans starting in €9,400/year; Y Content (a headless CMS), with payment plans that start in €1,081.27/month.
This platform has more than 80 functionalities of all kinds aimed at generating leads and increasing sales.
It allows you observe in real time all actions performed by users and get a leads core without the need for them to fill out forms. has a form generator dynamic with the drag and drop system, automatic chats with users as soon as they enter the site, company identifier who visit the site, advertising campaigns email marketing, Internal CRM, marketing automation, integrations with AdWords, LinkedIn, Facebook or any web media campaigns, leadscoring, and many other options.
Furthermore, with his plug-in wordpress you can instantly include forms on your website simply by adding a tag tag. Also I know…
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