Andy Jassy will replace Jeff Bezos as CEO of Amazon in the summer of 2021 – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

A news shocks the world: after 30 years he will leave his position as CEO of Amazon during the third quarter of 2021 and his place will be taken by Andy Jessy, the current head of .

However Bezos will not completely leave the company he founded as he will be named executive chairman of the board of amazon.

Jeff Bezos says goodbye as CEO of Amazon

Through a very heartfelt Jeff Bezos announced on his company’s official news blog that he would be stepping down as CEO of well as the reasons why he has made this abrupt decision:

“Amazon Fellows”, began Bezos in . “I am pleased to announce that this third quarter I will transition to CEO, while Andy Jassy will become CEO of Amazon. In the role of CEO, I intend to focus my energies and attention on new products and new initiatives. Andy is well known within the company and has been with Amazon almost as long as I have. He will be an outstanding leader and has my full confidence.”.

It will be very difficult for us to imagine a world where the CEO of Amazon is not Jeff Bezos, a position he held since and that has taken this small book store created in a modest garage to become one of the largest technology companies in the world.

From the garage to being the reference of western eCommerce

This journey began about 27 years ago.”Bezos continued in his message. “Amazon was just an idea and had no name. The question I was asked most frequently at that time was “What is the Internet?” Fortunately, I haven’t had to explain that in a long time.”

under his direction, Amazon has achieved in practically any corner of the planetestablishing itself as a pillar of the web infrastructure through its cloud products with , in addition to the empire around its subscription services through

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the guide of Bezos led Amazon to power artificial intelligence that with Alexa and its Echo devices has managed to permeate billions of houses in the world, and as always, began to promote the omnichannel, since it was of the first online stores that entered physical retail through

Kisses assured that “nowadays, we employ 1.3 million talented and dedicated people, serving hundreds of millions of customers and businesses and we are widely recognized as one of the most successful companies in the world.”

Beyond just a huge marketplace

But… how did he manage to walk all this way until he reached such a degree of success? In Bezos’s own words “Invention. Invention is the root of our success. We’ve done crazy things together and then made them normal. We pioneered customer reviews, personalized recommendations, ultra-fast shipping with Prime, shopping on Amazon, Kindle, Alexa, the marketplace, cloud computing infrastructure, and much more. If you remember, a few years after these inventions have become normal. People yawn, and that yawn is the greatest compliment an inventor can receive.”

Of course, along with the growth of Amazon, Bezos has also prospered, managing to accumulate dizzying wealth that until a few weeks ago made him the person with the greatest fortune on the planet, with a net worth of almost 180,000 million dollars (about 1,50,000 million euros).

Now Bezos will focus on his projects: foundations, The Washington Post and… trips to space

However, for him this has not only been a job in which to generate a very large fortune, but also his ideal place: I find my work meaningful and fun. I get to work with the smartest, most talented and resourceful teammates. When times have been good, they have been humble. When times have been difficult they have been strong and supportive and we have made each other laugh. It is a pleasure to work in this team”.

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But then why stop being CEO of Amazon? Bezos replies that “Being the CEO of Amazon is a huge and consuming responsibility. When you have a responsibility like that, it’s hard to pay attention to anything else. As CEO, I will continue to be involved in important Amazon initiatives, but also I will have the time and energy I need to focus on the Day 1 Fund, Bezos Earth Fund, Blue Origin, The Washington Post and my other passions. I’ve never had more energy and it’s not about retiring. I am very passionate about the impact I think these organizations can have.”

This transition will mean that you will be a little further away from the day-to-day business, and that you will focus your attention on , your aerospace firm which recently began test flights in late 2020, as well as its other projects.

Who is Andy Jessy? Amazon’s Next CEO

On the other hand, the world wants to know who Andy Jassy is, the next CEO of Amazon and in whom Jeff Bezos has placed his total trust. And while he is one of Amazon’s longest-serving executives and a close confidant of Bezos, Jassy is still relatively little known outside of tech circles.

To start, Andy Jessy ,and little by little it began to grow until it became CEO of Amazon Web Services (AWS) in 2003position where it has remained until now.

A) Yes, Jassy helped build AWS from the ground up thereby revolutionizing the commercial software industry, making Amazon a direct rival to IBM and Oracle.

Now Amazon is a leader in cloud infrastructure, since only a year ago AWS had almost half of the global market according to the firm of , and therefore Jassy became one of the most established and influential figures in the world of corporate technology.

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Andy Jassy’s choice is not random: In addition to being an integral part of Amazon since its inception, Amazon’s cloud business is a huge part of the company, and this choice reflects that. It will be some time yet for Jassy to take over Amazon and in the meantime Bezos will begin a slow transition, a window of time where perhaps the world gets used to Amazon’s new CEO.

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