US giant Auctane buys Packlink to strengthen its position in the European market – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

This 2021 has been somewhat busy in the Spanish scene, where in addition to the growth of the ecosystem through numerous rounds of financing we have witnessed the sale of some as important as deporvillageY . However, the last of these outstanding sales of the year has now arrived, just a few days before the end of the year. And it is about the purchase of the price comparison platformby the American shipping giant, Stamps.

As explained Ben Askew-Renautco-founder and CEO of Packlink, “We are delighted to join the Auctane group. As a world leader in providing a great delivery experience, Auctane shares our vision of making it easy to ship online to everyone. Together, we offer great global delivery capabilities to our e-commerce partners and businesses that rely on us to power their business.”

What is Auctane?

Auctane is an American company, specializing in order processing and shipping software, which operates brands like Stamps.com, ShipEngine, MetaPack and Endicia. With the acquisition, Packlink joins a suite of solutions designed to provide order processing and shipping services to businesses of any size.

“We welcome Packlink employees, customers and partners to the Auctane family”, said Nathan JonesCEO of Auctane. “We have been following its growth and success for years and after our first conversation with Packlink’s management team, we knew that we were perfectly aligned in our mission to help every business around the world be exceptionally efficient in processing customer orders. ”

So far neither party has disclosed the terms of the transaction, which in principle It will not mean a change in the brand or work team in the Spanish company, but an integration with the American giant is expected. Like Packlink, Auctane has its own shipping management tools for businesses, that process 3 billion shipments a year and are used by customers in 250 countries. Through its subsidiaries, the company has offices in the US, and .

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“We are a team of shipping and software experts with a passion for helping businesses move their ideas, dreams and innovations across the globe. Our software solutions process millions of shipments each year and enable businesses to manage complex logistics channels with ease, optimizing their time, energy and resources.”Auctane explains in a statement.

In this way, Packlink joins the Californian corporation, which is currently in a process of evolution, which includes a change of CEO and a rebranding of the company (formerly Stamps) just a few days ago.

A growth story: from a price comparison platform to logistics software

Ben Askew-Renaut and Javier Bravo founded Packlink in 2012 with the intention of offering a comparison and contracting platform for parcel shipments for individuals and companies. Since its inception, the company has worked with companies such as Express, GLS, Y Postwith which, step by step, it carved out a place among the best logistics tools in Spain.

However, 4 years later, in 2016, an evolution was proposed to its business model with the incorporation of its Packlink Pro tool for companies. This tool has functions that allow automation of logistics for businesses, and manages to simplify the management of shipments by grouping the offer of the main transport operators so that users can save time and money. The objective is to facilitate the shipping process for small and medium-sized eCommerces, sellers in marketplaces, and developers, in order for them to turn Packlink into a logistics ally, integrating into their different platforms, as has happened with the alliances reached. with eBay, Amazon or Shopify.

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Thus, Packlink has become essential for many SMEs within the e-commerce landscape, managing to offer more than 300 offers of transport services and logistics technology throughout the different european markets where it is active.

Packlink joins Auctane after one of its best years in billing

As for most companies involved in the e-commerce market, this last couple of years has been one of accelerated growth for Packlink. Thus, it closed the previous fiscal year with

With these results, Packlink presents itself with great strength against this acquisition. Even, Accel Partners who manages an estimated 19.8% of the company’s shares, valued his shareholding at 7 million euros. The rest of the shares of the Spanish startup were divided between Active Venture Partners (26%) and Eight Road Ventures (13%) who had joined the project during the investment rounds in which Packlink had raised around €30 million.

“With Packlink, Auctane is able to meet the needs of European business. The rapid growth of e-commerce over the past two years has created a need for online sellers to scale and streamline their order fulfillment processes. Together, Auctane and Packlink’s online shipping solutions are uniquely positioned to help businesses streamline their order processing operations, save money on shipping and delight customers with faster delivery experiences. and predictable”, concludes Packlink in a statement.

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