Top 10 marketplaces in Spain

Is there life beyond Amazon to sell my products in a marketplace in Spain? Definitely yes, and not little. Although Amazon, both due to its infrastructure in Spain and the power of its brand, is the king of kings, there are other marketplaces in Spain (yes, many of them are not Spanish by origin) where you can sell your products. The history of the in Spain is, to say the least, somewhat tumultuous. Some, What landed in a big way thinking of competing with Amazon and they were a resounding failure.

Let’s review some of them.

10.Rakuten

This Japanese marketplace landed in Spain in a big way, with Alberto Chicote on TV saying that “Rakuten was dabuten”. Although it is a giant in Japan, in Europe it has not been as successful as expected, and in fact announced the closure of its offices in Spain and its eCommerce portal in 2016.

But Rakuten is not entirely gone. Its marketplace is still active, although in reality it has become something else: a “store of stores”, little more than a cover or landing page that redirects you to brand stores or other marketplaces, earning points for purchases that you can redeem on or Viber. Despite all this, . Obviously they are looking for the global pull of Barcelona, but it is not ruled out that this will decide them to try again in Spain.

9. Pixmania

Belonging to a French group, Pixmania became known as a marketplace specializing in consumer electronics. Now things have changed quite a bit: it offers everything from baby accessories to DIY and gardening tools, including sportswear or musical instruments.

Its main advantage is also its main drawback: in the user’s mind the brand is strongly associated with electronics. Also, their catalog is a bit strange as it has many different types of products but important gaps and categories could be better defined. An example: If you go to “fashion and leisure” you find sportswear, fitness equipment and musical instruments… and that’s it.

8. Zalando

is a German marketplace that has been operating in Spain for some time.

Like most marketplaces in Spain, it has a mixed system similar to that of Amazon: it sells products from its own stock and from third parties. It specializes in fashion, footwear and accessories. Its main advantages: a clean and friendly website where it is easy to find what you are looking for (the “effect” has infected the entire sector), its focus on the fashion sector and a great position in Google.

7. FNAC

The French giant of electronics, books and music has also become a mixed marketplace Amazon type.

It allows, like Amazon or eBay, the sale between individuals of second-hand products. Like Fnac (competition in electronics is very tough and it is necessary to diversify), it has entered the universe of fitness and running, products that it already offers on its website, as well as toys for children and accessories for babies. The great advantage of Fnac is that its physical stores have made it a brand that is on everyone’s mind.

What is not so clear is that it is when, for example, buying a bicycle.

6.wallapop

Although it is designed for proximity sales between individuals, we could not fail to mention , the pretty girl of Spanish startups. Immersed in making the Americas, Wallapop was born by and for the mobile, although it has a web version, quite chaotic from the outset. Wallapop is specialized in buying and selling second-hand products,

More than a pure marketplace, Wallapop is a community of users which allows things like chat with the buyer or seller of a product, but does not involve payment or offer refund insurance like eBay.

5. BuyVip, Privalia and Ofertix

(which was bought by Amazon), Y are the online equivalent of outlets of the brands, and they have earned a place among the marketplaces in Spain most appreciated by consumers. They offer offers that are renewed daily and have a limited duration and stock. You can only buy if you are registered.

Together with the French company that also operates in Spain, they offer brands and companies the possibility of quickly disposing of out-of-season product stocks, and take advantage of the pull of having agreements with big brands, especially fashion and sports brands, such as Adidas, Nike or Puma. Main drawback: you can’t buy what you want when you want, only when they offer it to you, and they literally fry you to daily electronics.

4.SoloStocks

It is one of the most popular marketplaces in Spain, although it may be little known by the final consumer. Unlike all of the above, SoloStocks is specialized in the B2B segment. Industrial supplies, carpentry, hardware or construction materials are the stars of its extensive catalog.

It is a pure and simple marketplace: it is the companies that offer their items on SoloStocks. In addition, it has incorporated, also thinking of the end customer, the possibility of searching for professionals and requesting quotes.

3. eBay

Almost before the term eCommerce was coined, eBay was already there. He is one of the survivors of the bubble dot com of the mid-nineties.

Founded in 1995, eBay has evolved from a site for buying and selling between individuals using the auction method (which it still maintains) towards a marketplace in which a company or individual can open their own store and sell their product catalog. On eBay there is literally everything from the most useful things to the craziest.

In addition to respect for gray hair, to eBay Much of the initial success of PayPal must be attributed to him, which propelled him to stardom and it has allowed him to create Tesla, SpaceX, imagine the transport of the future, plan to take man to Mars and insist on drilling tunnels for cars to circulate underground. One of the great advantages of eBay continues to be your buyer protection system and conflict management. Despite its age, it is still one of the most popular marketplaces in Spain.

2.Aliexpress

The Chinese giant of the Group, the largest eCommerce company in the world, has established itself among the marketplaces in Spain with Plaza, a service that distributes some products directly from here.

Although Aliexpress is the paradise of Chinese products low cost and learn to manage well the universe of products and sellers, any Spanish company can offer its products on Aliexpress.

And given the size of this marketplace, it is not a disposable option.

Aliexpress is immersed in a battle to remove the label of “a place to buy fake or low-quality products” from its brand. Proof of this is that brands such as the mobile manufacturer Xiaomi

1.Amazon

Little can be said about Amazon that hasn’t already been said. The eCommerce giant (with permission from the group, of course) is the most popular marketplace in Spain. With global sales of 135,000 million dollars in 2016 and a growth of 27%, at the moment it seems to have no limits.

today it is a mix between an eCommerce that sells its own catalog and a marketplace where a company can sell its products. As we have already said in other posts, it is a perfect place to start in eCommerce. Drawback? In addition to the commissions you charge for sales, Price competition on Amazon is fierce, making it difficult to make money selling on it if you don’t have an exclusive or premium product.

Amazon is always a couple of steps ahead of its competitors, innovating in products, associated services and logistics. Now he only needs to make money with eCommerce, since most of his profits come from its hosting and digital services division.

But time to time. Amazon continues to bet on growth in Spain, and that it will be added to its huge warehouse in Madrid.

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