Today I am going to talk about one of the main online advertising platforms for the management of SEM campaigns in social networks: INSTAGRAM ADDS. Thanks to the different types of ads in Instagram Ads, many people go from visual discovery to learning more about the businesses they love in just a few taps.
What are the advantages of advertising on Instagram?
- Although it is a platform that has been active for a relatively short time, it has become one of the best advertising alternatives due to its low cost (the CPC is usually between 0.05 and 0.15 cents) and for the power of attraction that cause their images. It is a possibility that every business should exploit today.
- Instagram does not have its own ad manager, but It is managed from the Facebook ad manager. What at first glance seems negative is actually a great advantage since you can manage Instagram-targeted ads and Facebook-targeted ads or both networks at the same time from the same site. Keep in mind that, to create a campaign on Instagram, you must do exactly the same as to create it on Facebook, except that in the locations section you will only leave Instagram selected.
- In addition, Instagram Ads responds to many types of social needs, to attract fans, branding or simply wanting to “make noise” on social channels.
How to advertise on Instagram?
I tell you here
Let’s start!
- First of all, you must have a business account on Instagram. It’s very easy! Just click on “Switch to company profile” in the configuration options.
- Second, it is advisable have linked the Facebook page (Fan Page) of the company in order to carry out joint campaigns on both platforms. This is a simple but important step since without it you will not be able to create ads on Instagram.
- Once you have completed steps 1 and 2, it is time to set target: what’s yours? traffic, engagement, brand awareness, conversions?
- define the audience where you want to get to. The more you know about your target audience, the better optimized your ads will be, therefore, it is very important to show the ads to the right people, each person has different tastes, interests and behaviors. You must develop segmentation systems that work exactly the same as in Facebook Ads.
- set your budget for the period of time you want.
- And finally, always include your brand and a call to action
What types of ads does Instagram Ads have?
Instagram offers: image, video, stories, sequence and collection.
image ad
If you want your advertising to appear among user posts in a simple, creative and attractive format, this is your type of ad format on Instagram, one of the most used in visual terms.
Image ads are ads with a single photo always in a square or landscape format and with the highest possible quality. You should know that if your images contain text, it cannot exceed 20% of the total size of the image and it must be attractive enough so that the user ends up clicking on the call to action.
video ad
These ads are another way to reach users, they are more visual and interactive than the previous ones and also appear between user posts.
- You can take advantage of this format to show a product or the latest spot of your brand with a maximum duration of 60 seconds.
- Its format must be square or landscape.
- You can publish them with or without sound.
Ads in stories
Instagram stories are an excellent opportunity for brand discovery and can help you as a business get better results.
What are Instagram stories?
Instagram stories or stories are ads that occupy the full screen of mobile devices and are shown to users who are viewing the stories of the people they follow.
What features do they have?
- They can be in image or video format of a maximum of 15 seconds.
- They can target a specific audience.
- While your personal stories disappear after 24 hours, the advertising stories remain visible for as long as your budget and dates have been configured.
- You can take advantage of the features of Instagram stories, such as filters, video effects, gifs, emoticons…
- Finally, remember to use a call to action, this way, users will be able to swipe up and they will be able to go from the ad to the website. A trick would be to use action arrows to prompt the user to swipe.
Carousel Ads
If you have a lot to show or highlight in your Instagram ads, this is your format. You can include several images or videos (up to a maximum of 10), and users can see them just by sliding their finger.
You will be able to highlight the characteristics of the product or service in a simple and direct way, accompanied by a brief text or particular legend.
collection ads
If you want to visually and immersively inspire your audience and help them discover, explore or purchase new products and services, this is your ad format, one of the most complete types.
You must have an e-commerce, since it is necessary to have a catalog of products created and uploaded to the Facebook platform.
With this format, instagram tells us an integrated story with products through videos, images or both. Include a video or a main image along with three smaller images of the products that the promotion will have.
Conclusions
You already know the different types of ads in Instagram Ads and how to configure them.
Now it’s your turn to bet on this advertising platform. Every day there are new users forming part of this attractive and visual network.
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