Why Google is important in your digital strategy –

understand the internet operation today without mentioning Google, it would not really be possible. The search engine would be born in 1998 and has been in constant evolution until today, becoming an essential tool in our day to day. Furthermore, in the field of Digital marketingwhere it stands as the great ally to give our brand or online business, presence on the Internet.

Google as a global search engine

With a name that was initially somewhat complicated to pronounce, there were two students from Stanford University, Sergey Brin and Larry Page, those who launched Google as an Internet search engine. Its main objective would be to build a tool that would be able to organize information on the Internet worldwide, making it useful and accessible to users.

At the beginning of its trajectory, its creators refused to introduce search engine ads, but they soon understood that advertising could be the key to sustaining the business. From the year 2000 they began to market advertising content, which would appear in the search engine when the user searched for certain keywords. After his IPO In 2004, the value of the company grew exponentially, beginning to buy other companies and developing additional services.

Today, it is estimated that Google performs some 3 billion searches, with more than a billion people using it every day. This makes it the undisputed leader in most Western countries when it comes to Internet search engines.

How does the Google algorithm really work?

Searches within Google are governed by some fundamental principles. First of all, it is about solve the user’s concern with the most relevant answer possible. In addition, it intends promote websites safe and contain useful information, thus maximizing the free and open access to information.

Tracking

The first step that Google must take is to know what web pages exist, in order to extract the information they offer from them. This process where the algorithm constantly searches for web pages and adds them to its acquaintance listis called “tracking«. Some pages will already have been crawled at some point, but others you will learn about by following the links on those pages, which will take you to new ones.

Indexing

After Google has discovered a page, it will need to interpret its content. The algorithm will catalog your files, images and video, trying to understand it. This part of the process is calledindexing«. All this large amount of information will be stored in the google index. This way, when they do a search, you’re doing it in the Google Search index. Therefore, everything that has not been tracked and indexed by the search engine will be left out of the search for the user.

positioning

The information included in the Google index will be classified according to keywords. When indexing a certain web page, all the keywords it contains are added to the index. Therefore, when users make a query, it is about finding the most relevant answer in said index based on multiple factors.

After choosing the results to be displayed, Google must determine the order that the list of pages will follow. This will be done through a classification based on the relevance Y authority of each page, thus providing the most useful and effective response for the user.

What other tools does Google provide us?

However, Google is not only the search engine that we all know, but also has a large number of products, services and applications, capable of guaranteeing a better user experience. We will name some of the most outstanding:

Google Adwords: This is the tool that Google uses to create sponsored ads, which will appear both in the search engine itself and in the network of partner sites.
Google Adsense: It differs from Google Adwords, in that the advertising network is established on the websites of individuals. In this way, Google pays publishers per click on said ad or impressions achieved, depending on the type of advertising.
GoogleDrive: It is a storage service to save all kinds of files in the cloud, making them available on all kinds of devices.
Google Analytics: A web analytics tool that offers you different measurement parameters on the traffic that reaches your website.
Google Alerts: It allows you to select certain topics of your interest, so that when Google tracks a new result, it can notify you via email.
Google Maps: A tool that allows you to locate a specific location through GPS. You can make aerial visits of the place and find points of interest or businesses.
Google Trends: Shows the search trends that have occurred in Google worldwide during a specific period.
Gmail: This is Google’s own email service. It also allows you to make video calls through Hangouts, chat conversations or phone calls.
Youtube: In case some still did not know that this platform belonged to Google, it is a tool that allows the publication of content through video.

Why is it important for your online business?

Now that you are aware of the potential of this tool, it is essential that you know the importance of Google knows your websitein order to be able to show it to your potential clients, when they carry out a search related to the products or services that you offer.

As we have seen previously, it is necessary that our website is known by Google, as well as that its crawlers they can include it in their index, in order to gain visibility. In addition, it is not enough for us to appear in the results, but we need to be as well positioned as possible in said ranking, since 90% of searches will only stay on the first page of results.

Here they fully enter SEO or web positioning strategies. Actions that will be carried out on your page, so that Google considers it relevant and authoritative, and with this, it can include it among the first positions in the ranking for certain keywords.

If you want to know how you can improve the presence of your business on the Internet, from We work on SEO positioning to ensure that your project obtains greater visibility. and we tell you how we can carry it out.