You have heard it hundreds of times and hundreds of emails will also have arrived in your inbox. Email marketing is at its peak but it is not something new. He was actually one of those who showed up. Far from becoming obsolete, thanks to its accessibility, it is still a relevant means of connecting with users.
Its impact cannot be denied, which is why many brands use email marketing to impact their customers. But this is not the only advantage of this type of strategy.
Let’s see what it is, how it helps you increase conversions and why you have to include it in your digital marketing strategy.
What is email marketing?
Let’s keep it simple.
Email marketing is a digital marketing strategy that is carried out to attract customers and get sales (Well, like all of them, right?) via email.
Now a little more extensive.
Email marketing consists of send emails to a customer database (current or potential) to retain them, get new customers, develop the relationship with current customers, create loyalty, interact with them, increase sales, build trust, confirm a purchase order, etc.
And it is that the objectives of email marketing can be many, but we can define them in 3 very specific:
- Notoriety. Make your brand or business known.
- Image. Position yourself as an expert in the sector.
- Action. Sell certain products or services.
All in all, email marketing is one of the best ways to connect with your audience, raise awareness of your brand and increase sales. You can do it in many ways: sell products, report promotions, share some news or tell a story.
Requirements for email marketing
Something without which email marketing makes no sense and it’s like someone who starts to make bechamel without flour, it’s the user information.
But of course, a user is not going to leave their data to you because of your pretty face (logo).
It is necessary and pertinent that before starting with an email marketing strategyare made inbound marketing actions to achieve precisely that, that the user leave us their data. We have to seduce the user with relevant and valuable content for him. Thus, we make sure to create that “need” in the form of tickles in the belly that makes you have a positive predisposition towards us. In this way you will want to know more, you will be attentive to emails, but also to blog posts, promotions or even social networks. Come on, it will be totally love😍 with us.
By the time we have convinced the user, we already have the bases to make an effective email marketing campaign but above all, positive for both parties, a relationship win-win all, let’s go. The customer wins because he gets iinformation that interests you and that it is useful and the company also because it offers its products or services in a very non-intrusive and natural way.
Mailing or email marketing: are they the same?
Mailing or email marketing, They are the same? What is the difference between them? If these two terms have ever created confusion for you, we will try to clear up your doubts.
As expected, no. They are not the same.
The mailing It is a digital marketing tool as are the newslettersMeanwhile he email marketing is the strategy for using these tools.
Why use email marketing in your strategy
In actuality there are many channels you can use to connect with your audience and that you can incorporate into your digital marketing strategy. Among them is the email marketing.
You can use the mailing to confirm an order or as newsletterEither way, it’s a communication channel that creates important connections with your audience. This is so because it helps create added value by being close, direct and personalized. But let’s see the advantage of email marketing more specifically.
📩Scalability
One of the main advantages of email marketing is its scalability in that emails can be send to a large number of recipientsbeing able to implement the strategy on a large scale in a simple way.
📩Accompany the customer in the purchase process
The email is involved in every stage of the customer buying process: lead nurturing, attraction, loyalty, prospecting, conversion, etc.
📩Higher conversion
When a mailing strategy is carried out correctly, is capable of converting more than other channels, such as social networks. It is also one of the channels with higher profitability if it is executed clearly and adds value.
📩 Personalization
Although it is mass mailing, mailing allows us to address users directly. This feature is very important because it is from it that the link and connection with users is born, who perceive closeness and distinction by the issuer.
📩Upselling
Email marketing helps us offer our customers related and complementary products and services that otherwise they might not get to know.
📩 Top of mind of the client
With email marketing we build a constant flow of information as a reminder to always be in the customer’s mind and that our company is the first option.
📩Immediacy
Emails are the best way to inform about promotions at certain times of the year by making them known in a snapshot and just when your customers need it. Also, by using personalized information, the conversion rate is even higher.
Types of emails to do email marketing
Classifying them according to their use, emails for email marketing can be:
occasional emails
In email marketing, occasional emails are sent for a specific need. For example, reporting a promotion or a new product or service. They can be divided into newsletters or mailing campaigns.
newsletters
The newsletters are newsletters that are sent with the aim of informing about brand news, although they are also used to summarize the best blog posts, inspire users or advise them on the use of a product or service.
The purpose of the newsletters is generate traffic to our website.
mailing
For their part, email marketing campaigns focus on get sales with the launch of a product or service. They are usually carried out in a specific period of time, for example 5 or 10 days, in which the user will receive several emails with the aim of serving as a guide through the conversion funnel.
The purpose of the mailing is directly sell.
automated emails
Another advantage of email marketing is that emails can be automated, which saves you a lot of time but also money. Hence it is a profitable channel.
Automated emails personalize taking into account the information we have about users, who have previously created an account to buy a product or service, have subscribed to our emails or have filled out a form to leave us their data. In any case, the emails they are sent automatically in response to an action taken by the user.
In short, I hope I have convinced you that email marketing can generate many benefits to your marketing strategy. If you want to start doing we can help you. Contact us for more information.
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