It is no secret to anyone that Facebook is the number one social network worldwide. With 2.449 million registered users! This platform offers the ideal setting for all kinds of entrepreneurs can spread: your brand, products, services or website through an advertising plan on Facebook.
There are countless success stories that prove that Facebook marketing works: the Oreo brand is a good example with more than 42 million followers on its fan page. They have built a community around their products thanks to the application of an advertising strategy on Facebook based on: Ingenious ad design, valuable content, collaborations with other brands and attracting people through their hashtags.
All this is possible thanks to Facebook Ads, which is nothing more than the service provided by this platform so you can display your ads. This will be possible through the home page of millions of users on your computer or mobile device. Even on Instagram or Messenger, which are other services that belong to the Facebook group.
Consequently, this is a tool that can give advertising muscle to your business, but then you must be asking yourself: How to advertise on Facebook? Well, we invite you to continue reading carefully because we bring you all the necessary information so that you can develop your Facebook Ads strategy.
Let’s start!
Benefits of advertising on Facebook
There are many reasons why users around the world have opted for a facebook ad strategy above other alternatives. But if you still do not have a reference as to why this service is in such high demand, then we will explain it to you:
- It is the option that gathers the largest audience: As we have mentioned, Facebook has about 2,500 million registered people. That’s four times the population of China! For that reason, regardless of the type of business you run, you will have people interested in it. You just have to aim your sights when segmenting your ad and… guaranteed success.
- You can select who will see the ad: Without a doubt, one aspect that you should take advantage of within your Facebook Ads strategy is that you can indicate which users will see your advertising. You can filter your viewers by geographic location and personal interests. By crossing these two alternatives, you get a very powerful tool to put your ad on the screen of those who can actually click on it.
- Fits in your pocket: This is a very important factor to take into account. You can develop your Facebook Ads strategy according to the plan that best suits your pocket: Cost per thousand impressions, cost per click, cost per interaction… In this way, the platform guarantees that you are getting what you paid for with the rates most competitive in the market. Plans from 1 euro per day!
- You can measure your results: That is a great benefit because you will be able to determine which types of ads were most effective or which population clicked on them. This way you can create an image of your ideal audience so that the next announcements of your Facebook Ads strategy are much more successful. All that information at your fingertips!
Types of Facebook Ads formats
When are you going to set up your facebook ad strategy You should not only focus on the message. But also in the form! Remember that users of this type of platform are being bombarded at all times by a lot of content, information and… other advertisers.
If you think that just by paying the cost of your plan and publishing your ad you have the job done, you will be destined to fail. On the contrary you have to take your time when you are going to plan your content. Opportunities to stand out are rare. You must take advantage of them! To make this possible, here are the formats that you can use in your Facebook Ads strategy and what you will get with them:
image ads
It is perhaps the most frequent type of ad but out there they say that an image is worth a thousand words. It is a visual resource in which you must combine an illustration or photographs that generate impact along with a text that causes a sensation. During its configuration you must be proactive and use the necessary graphic tools: A pixelated image or a noisy design will only speak ill of you and your Facebook Ads strategy.
This format is very useful when you market tangible products. A photograph that demonstrates quality will be your best cover letter! It is also good to use images when you want to generate traffic to your own website. In fact, Facebook showed historical results that support that this type of ad is the most effective for this purpose.
They are also useful when you have little time in your agenda because you can select a photo that is already published on your profile. However, do not take it lightly!
video ads
This is another of the formats that users of this social network enjoy the most. However, you must be very careful when including it as part of your Facebook Ads strategy. What is this about? Well, very simple: If the content of your ad is not attractive or impressive, the most normal thing is that people do not see even 5 seconds of the video. Images, recordings, music, sound clips… Here are many tools that you must combine to design the ideal video.
At this point it is also important that you place your video in the right place: If it is a short material, it is best to place it within other videos. Otherwise, you must place it as a separate publication in the feed of your target audience.
Keep in mind that videos can be a very invasive resource so you should not make any false steps. If you make a mistake with your video you can generate rejection towards your brand but if you are right…. Your Facebook Ads strategy will have guaranteed clicks!
Carousel Ads
This type of ad may not be so familiar to you, but that is not why it is less effective. It is a kind of reel with horizontal scrolling where you can present several images or videos. Due to its configuration, it is positioned as a very interesting alternative for those companies that have a product catalogue.
Even if your company is a service company, you can present videos showing Facebook users key aspects such as: Operation, quality assurance, facilities… Give free rein to your creativity!
Another point in favor is that each of the 10 images or videos that make it up can have its own link. So by including it in your Facebook Ads strategy you should make sure to show muscle on the strengths of your brand. 10 opportunities you must take!
collection ads
Collection ads represent the perfect formula that Facebook has found to encourage purchases without leaving the platform. Its operating principle is very simple: If you promote a physical product, you can accompany the publication with four thumbnails of that article.
What is sought with this? That the user can know more about your product instantly. The immediacy of information is essential in these times! That’s why if a first photo makes users stop scrolling… What are the photos, they are the perfect lure.
You can be imaginative when using it as part of your Facebook Ads strategy: A kind of mini catalogue, showing complementary articles to a main product or videos of your product in action. Those are just a few ideas that you can present thanks to collection ads.
messenger ads
Messenger is Facebook’s instant messaging service and one of the main attractions of this social network. So why not include it in your Facebook Ads strategy?
To do this, Facebook allows business accounts to apply one through bots that issue interactive responses to people’s requirements. We must clarify that this is a strategy that must be used in conjunction with other types of ads. So that the user concerns will be solved with a link to your website. Information about your catalog, delivery dates or availability? Better that they discover it for themselves on your website or fanpage.
Presentation Ads
This format presents a sequence of images that must make a logical sense. They can be accompanied with texts and sounds. They are a kind of slides that the user can go back or forward as he assimilates the information.
It is an alternative similar to videos but not as invasive: the user can go at their own pace. This is the main reason why you should include presentations in your Facebook Ads strategy.
In these presentations you can show your facilities, your production process, the characteristics of your services… All this with the certainty that all types of users will be able to view it because they do not require a high-quality connection to load quickly. Therefore, they are the perfect option when you want to illustrate a narrative but do not have much time or resources to design a large production.
Ads in stories
It’s time for you to bring out the movie director in you! Facebook stories are a full screen format in which you can present all kinds of audiovisual content.
That’s why imagine everything they can bring to your Facebook Ads strategy if you apply them correctly. They are played in full screen so for seconds you will have 100% of the attention of the users you select as a target.
This is a very competitive format that is usually used by large companies and you cannot be the exception. Enter photos or videos of your products or your personal brand accompanied by the music of the moment and an appropriate combination of colors.
But don’t put up barriers! One of the predominant characteristics of Facebook stories is their originality. Create a content plan according to the personality of your brand and be authentic. Dare to be fun so your market members want to see more and more.
With them you can show the other side of your company: how we manufacture the products, introduce your staff, everything that happens behind the scenes… In this way you will create a community that will feel identified and close to you. They are a format that invites you to humanize your business: Advertise in a relaxed way!
10 Tips for your Facebook Ads strategy
At this point, you must provide your Facebook Ads strategy with all the necessary tools and conditions to fulfill its objective. Keep in mind that you are not the only advertiser in your niche on Facebook. You will be competing with many people around the world!
To ensure that your ad is chosen by people through their clicks, we suggest you follow the 10 recommendations that we present below:
Set your Facebook Ads goal
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