Responsive Display Ads in Google Ads –

Adaptive Display Ads in Google Ads (Old Google Adwords), allow you to make banner ads without the need to have them previously designed. Only by uploading your resources such as text, images and logo, Google will automatically generate ads that will be displayed in the In addition, you can optionally make these ads appear in Gmail or

In this post we are going to explain what you need to make adaptive ads, how to do it, advantages and some final conclusions.

What do you need to make responsive ads in Google Ads?

• Creative texts for your ads titles (up to 30 characters), long titles (up to 90 characters), descriptions (up to 90 characters), company name (up to 25 characters).
• Image for 1:1 or 1.9:1 aspect ratio ad.
• Image for 1:1 or 1.9:1 aspect ratio logo.

What are the benefits of Google Ads responsive ads?

• Automatic optimization: In the previous section we have seen how uploading different resources, we can mount an ad. Google Ads will combine the different elements to show that ad in different ways. After showing these combinations, it will automatically optimize the ones that give the best results.
• They are customizable! Although it sounds redundant, this function will make it possible to adapt to different sizes, both in image and text format. This means that instead of us having to make all the banner sizes, they will be made automatically.
• You don’t need a designer: Only by uploading the resources, the banner will be created automatically.
• Makes ad management easier: By not having to analyze and optimize many ads, you have everything unified.

How to make a Responsive Display Ad

It’s easy, the first thing you need is a display campaign already created with at least one ad group.

When you’re in your ad group, click create ad and select responsive ad.

Once you get to this screen, you can edit the fields mentioned above and customize them as you prefer.

In addition, while you add the different elements, you will be able to see how they are left in the preview of display, gmail or youtube.

Here you can see an example of a responsive display ad for gmail. Visit this post if you want to know more about how to do

Is all that glitters gold?

Clearly not, that is, from our agency we do not think that responsive ads should totally replace classic banners made by a designer. In the first place, because the adaptable ones, starting from templates, are more limited at a creative level. Secondly, because the best way to know which of the two types of ads is going to give you the best results is to try both.

What is clear is that there are advertisers who, due to their budget, cannot afford to hire a designer at the beginning of a project. At this point, responsive display ads in Google Adwords will allow you to enjoy the Display network at no additional cost.