Amazon increases the benefits for its Premium customers through BuyVIP – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

BuyVIP (either Amazon BuyVIP) is a private sales club under the flash model, which focuses on products from fashion, electronics, beauty and home. In recent months that motivated its integration with Amazon, and currently only operates in three countries (Spain, Germany and Italy), compared to the six in which it had a presence before the summer of 2012. However, its appeal remains undeniable, and now Amazon is trying to promote it through its Premium program

A little boost for Amazon BuyVIP

The global eCommerce giant Amazon will offer priority access at no additional cost to Amazon BuyVIP offers to its customers associated with the Premium program. In this way, Amazon Premium customers will be able to access these offers nine hours before other customers. Promotions will be marked “Amazon Premium Priority Access” on the page where Amazon BuyVIP events are displayed.

Within this BuyVIP promotion campaign, Amazon that customers who are not yet Premium will be able to try this service for free for a month and benefit not only from unlimited 2-3 day shipping for your purchases on the platform, but also, from now on, priority access to BuyVIP events.

“Amazon BuyVIP is becoming an increasingly popular online sales club. Now, with Christmas shopping just around the corner, is a great time to become a member. This Christmas we are increasing the number of daily deals across all categories, many of them from fantastic and highly sought after brands that rarely offer discounts.” (Serge BucherVice President of Amazon Fashion in Europe)

BuyVIP offers its members discounts of up to 70% off the recommended retail price on top brands in fashion, accessories, electronics, home and beauty.

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