Amazon continues its foray to try to conquer the world of online retail, and has decided to open its sixteenth global marketplace, the sixth in Europe: Amazon Netherlands (or the Netherlands, if we stick to the ). In the first hours after this new European marketplace opened, more than 1,000 local retailers have joined, while more than 30,000 worldwide have already been present since the launch.
Amazon has sold Amazon Kindle ebooks in the Netherlands since 2014, as well as providing access to 3 million Amazon Germany items since 2016, but now, along with , Germany, , Italy and Spain, Amazon Netherlands joins the European marketplaces of the retail giant.
Amazon wants to boost its European market
The launch of Amazon Netherlands is an indicator that the company could expand its domain and begin its foray into more European countries soon. For now, Amazon Holland will benefit from the infrastructure built in neighboring countries: Fulfillment centers in Germany will handle orders and are likely to be joined by others from its large warehouses and fulfillment centers.
The reason behind this decision is that The vast majority of Amazon logistics centers in Europe have a very similar legal framework because they are part of the European Union, an advantage that Amazon does not have in other markets, which makes the process easier in general.
Amazon Netherlands breaks record for launch with largest number of third-party sellers
This momentum is something that has made Amazon Netherlands have: 30,000 sellers since its launch have managed to break any record in the history of the retail giant.
As a point of comparison we have the launch of amazon australia in 2017 it initially had 2,000 vendors, while in Turkey Amazon’s local marketplace launched in 2018, with only 1,000 third-party sellers, and Amazon United Arab Emirates in May 2019 it started with 10,000 sellers, while Singapore, which also started operations in 2019, only had 5,000 external sellers.
The Pan-European FBA program: the promoter of the retail giant in Europe
Of course, the large number of external sellers with which Amazon Netherlands has started its foray is due to the fact that the vast majority of them are sellers from other Amazon markets in Europe, and about 95% of them also sell on Amazon Germany.
This advantage is something that Amazon will surely not miss, and that can also be used in the next launches of local Amazon Europe marketplaces in the near future.
That’s not even taking into account the boost that the , as third-party sellers in Europe will also be able to make their products available to Prime users, which includes fast shipping and also significantly reduces shipping costs.
Unlike other regions, Amazon’s expansion in Europe is becoming just translating the catalog and hiring some local support staff, so don’t be surprised by the news that Soon Amazon will launch a marketplace in the Nordic countries as well as in .
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