The latest edition of Amazon PrimeDaywhich this year was held from July 12 to 13, has been a complete success and the overwhelming figures achieved have made it the largest in its history. As announced by the tech giant in a , this year, Prime members around the world bought more than 300 million items50 million more than (+20%). According to the company, these clients saved 1,700 million dollars (almost 1,680 million euros) more than in other editions.
Doug HerringtonCEO of Amazon Worldwide Stores, has shown his enthusiasm and appreciation for such results: «Prime Day is a celebration of our prime members, who look forward to this event every year, and we’re thrilled to have brought you incredible savings once again. This special event is made possible by the support of our employees, vendors, and vendors, and I want to thank you all for making this a Prime Day to remember.«.
Prime Day, a boost for SMEs
For their part, Amazon sales partners, the majority of which are SMEs, have been the great beneficiaries of this event. In the three weeks leading up to Prime Day, customers spent more than $3 billion (just over 2,900 million euros) on over 100 million small business products included in the Support Small Businesses to Win Big sweepstakes.
This action encouraged customers to purchase items from small businesses in exchange for a chance to win gift cards valued at up to $5,000 (€4,938.77). In addition, the momentum gained by SMEs was such that their growth in the marketplace store managed to outstrip Amazon’s retail business.
Shopping trends on Amazon Prime Day 2022
Given such sales results, we are not surprised to learn that the frequency of sales per minute throughout the world was over 100,000 items purchased per minute, while in the US this was 60,000 articles per minute. And the time when most purchases were concentrated was between 9 am and 10 am PT on Tuesday, July 12.
As for the best selling categories, these were: devices, electronics and home. Additionally, the Amazon Devices section sold more devices than any other Prime Day event to date. In the US, the results of the best-selling categories coincide with the global ones, and the fact that US customers have used Prime Day to gear up for the summerwith the purchase of more than 1.2 million sunglasses and more than 1 million swimsuits.
Likewise, in the US, the giant marketplace decided to bet on live commerce. transmissions of Amazon Live got over 100 million views and thousands of creators streamed live on Amazon Prime Day.
best selling items
Some of the best-selling products, taking into account global datain this edition of Amazon Prime Day were:
- Items from premium beauty brands like Laneige or NuFace.
- The Apple Watch series 7.
- Diapers and baby wipes from Pampers and The Honest Company.
- Kitchen essentials from Rachel Ray, Le Creuset, and Hamilton Beach.
- VTech and LeapFrog toys.
- Collagen serums from Vital Proteins.
- Levi’s clothing and accessories.
- Chemical Guys car cleaning products.
- Pet products from Nutro, Temptations and Greenies.
As for the data regarding Spainbetween the most selled products This Prime Day, excluding Amazon devices, includes:
- Finish Powerball Power All in 1 dishwasher tablets.
- Dodot Aqua Pure baby wipes.
- Dodot Sensitive baby diapers.
- Scottex Original toilet paper.
- COSORI oil-free fryer.
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