It is becoming more complex and complete every day: thousands of applications around the world that seek to have a bit of space on users’ mobile phones to offer their platforms, products or services, and Spain is no exception, especially during the pandemic and in the transition period to the new normal, in which the use of mobile apps has gained greater strength.
General overview of the use of mobile apps in Spain
In order to find out in detail the usage habits of apps in Spain, Hootsuite shares its study of We Are Social in collaboration with Hootsuite, which includes specific data on the Spanish market and the most downloaded apps in Spain.
The study reveals that Between January and December 2021, a total of 1,370 million applications were downloaded in Spain, which implies a decrease of 6% year-on-year compared to the previous year. Nevertheless, the annual expense in mobile and transactional apps per consumer was 784 million dollars (just over 686 million euros), namely, an increase of 12% year-on-year.
The most downloaded apps in Spain
During 2021 messaging apps, and purchases prevailed in the preferences of Spanish users, And to verify this, it is enough to review the list of the most downloaded apps in Spain in the last year that the Hootsuite and We Are Social study carried out based on the results of App Annie.
- Telegram
- Shein
- McDonald’s App
- Cl@ve Pin
- QR & Barcode Reader
- wallapop
If we compare this result with , the difference is minimal: while we can observe some local trends such as Cl@ve Pin and Wallapop, TikTok and Telegram remain in the top 10. In Spain, the Chinese fashion platform has achieved a large number of downloadswhile the McDonald’s app took off this year.
Mobile applications with more users in Spain
Based on data collected by App Annie, the study shows us which have been the mobile applications with the highest number of monthly active users in Spain between January and December 2021. The ranking of the 10 apps that have grouped the most users during this period are:
- amazon
- FacebookMessenger
- TikTok
- Telegram
- aliexpress
- Netflix
In this case the comparison with the world top is practically the same: Facebook, WhatsApp and Messenger leading the first positions that it has maintained historically, while in Spain Aliexpress has managed to remain among the apps with the most users.
Disney+ and Google one: the winning apps in spending per user
And of course, among all the mobile apps available in Spain, some have the highest cost per user. According to the study, during 2021 the top mobile apps that managed to monopolize the majority of spending per user are:
- Disney+
- Google One
- Dazn
- Tinder
- Netflix
- wallapop
- TikTok
- Wikiloc
- Youtube
If you want to know more about the data of the very complete Hootsuite and WeAreSocial report on the use of in 2021
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