Media planning, strategic consulting, internationalization, event management… the catalog of services has been growing a lot in recent years, at the rate at which the company has done, one of the main references within the sector of independent agencies in Spain. With an international presence and ambitious medium-term expansion plans, we have spoken with its CEO, Pablo Pereiro Lage, to tell us about the current situation of the company and its future projection.
How was Best Option Media born?
In 2012 we detected that the way of working in the advertising sector It hadn’t changed much in the last few decades. We realized that there were great possibilities and it was then that we decided to create Best Option Media with the idea of revolutionizing this sector using criteria and non-traditional and transversal methodologies tending to increase and scale the business of our clients.
You have a very wide catalog of services, in a sector that is already subject to strong competition. What do you think sets you apart from your competitors? Why do they choose you?
The key is in the high degree of involvement that we put into each of the projects in which we are present, in addition to that, we try to make each advertiser with whom we work feel like our most important client.
Another key factor is that in addition to acting as an agency, We work as a consultant helping them to design their strategic planning. All this helps us to understand their needs and to be able to offer them tailor-made services with maximum flexibility, thereby achieving optimal results, these being the reasons why advertisers place their trust in us.
How are your clients? What type of profiles are the most common?
Most of our clients have a high degree of technological component, with many of them we have begun to work in their beginnings and they are still with us. We also work very regularly with companies seeking to establish themselves in other markets and we we help them in their international expansion.
What are the most demanded services? Why do you think they are more successful?
Currently, what our clients demand the most from us are the services of strategic consulting when it comes to planning and this is because we have proven experience and because by managing a large volume of billing our costs are very competitive. However, for some time now, the demand on our part of online advertising, creativity and PR services.
How important is the international market in your business?
As I mentioned before, one of our strengths is the opening of new markets for our clients, advising them on the most efficient methods of international access and settlement. Currently we have active campaigns in more than forty countries and this is thanks to the fact that we have agreements with the main sales-houses, which allows us to define internationalization models and adapt them to the needs of any company in the process of expansion.
Where do your future plans go in the medium term?
We currently operate in all the countries of the European and American continent: Our objective in the short and medium term is to provide coverage to our clients in the Asian and African continents, in fact, we have already launched operations in such strategic countries as China and Turkey. Also, the company expects to be the first independent advertising, media and communication agency, with Spanish capital, by volume of business globally in 2020.
«Our objective in the short and medium term is to cover our clients in the Asian and African continents»
In an agency of your type, it is essential to establish a relationship of trust with the client. How do you manage that relationship? Is it possible to get true loyal customers?
For us it is essential to understand the needs of our clients and this cannot be achieved if you do not maintain a relationship of trust, for this you have to be 100% involved in the projects to get the best results, having deeply internalized that their successes are our successes and that is why we must fight, but without also forgetting that their failures are our failures. If this is achieved, you will have loyal customers.
One of your areas of specialization is the organization of events: how do you assess the boom that this type of event is having at a business level? What is the key to a successful event?
Events are a differentiating action that allows companies to show their products or services in countless ways to achieve the set objectives and this has been understood very well by the marketing and communication departments when planning their strategies, hence their growth .
For me, the key to the success of an event at an external level is in the ability to communicate and surprise attendees, but internally, the most important thing of all, is the juice that can be extracted before, during and after; For this, it is essential that the event is not an isolated action and is part of an elaborate strategy.
Imagine that you could travel back in time: what advice would you give Pablo from 2009?
“Live more and work less”, but I still don’t apply it to myself.
Let’s do a bit of futurology: what headline about BOM would you like to read in Marketing4eCommerce in a year?
Best Option Media, the leading independent advertising, media and communication agency, with Spanish capital, by global business volume.
And a little more difficult: imagine that we jump forward in time: how do you imagine the world of agencies in 2023?
The agencies will have to offer advertisers a strategic business vision, the proposals, in which the data will have a leading role, must be comprehensive, much more agile and efficient. Agencies must have a great ability to adapt to changes and demonstrate commitment to the client’s income statement.
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