The book house (casadellibro.com) is one of the largest bookstore chains in Spain, with points of sale in most of the country’s major cities, such as, of course, Madrid and Barcelona. For a few years now he has moved his encyclopedic catalog of books to the virtual shelves of his online store, in which works on paper coexist with eBooks, stationery, and even movies.
observing the structure (and the contents) of CasadelLibro.com, gives the sensation that those responsible have tried to recreate amazon.com, or, at least, its literary part. Of course the style is similarwith somewhat more careful visual elements, but with the same tendency to accumulate a tangle of links on the left side of the screen with a specific goal: facilitate as much as possible the location of the products. Links, categories, search engines, six different ways of sorting the results…
It is difficult to find another eCommerce in which it is easier to locate the item you are looking for. Another of the strong points of the Casa del Libro online store are the contents. Each product is accompanied by a file that has a extensive description of its argument, and that includes the evaluation of the clients (in number and letter), suggestions of complementary products, purchase options in second hand or eBook, etc.
The Book House, in data (2016)
According to the data offered by , throughout 2016 the eCommerce of La Casa del Libro has obtained the following records:
Average monthly visits
6,061,820
Average monthly unique users
2,816,544
Average frequency of monthly visits
2.2
Duration of each visit
02:18
Monthly duration per user
04:56
23%
La CasadelLibro.com: Thousands of books for (almost) thousands of shipping methods
The shipping flexibility of Casa del Libro is almost as big as the size of its catalogue. In summary, and focusing only on deliveries in mainland Spain, the possibilities offered, which you can consult, range from the most common shipment (2-3 days at home, cost €2.99) to the most urgent (same day, cost €7.99, only available for Madrid). Additionally, shipments of orders over €19 are freeand, contracting the service “Book House Plus” (€9.95) shipments for a whole year will be free, in the style of Amazon-Prime.
In addition, and continuing with the similarities with Amazon, La Casa del Libro offers the possibility of “Buy 1 step”terribly reminiscent of the “1 click shopping” of the giant created by . In any case, you can also pay for your orders in this online bookstore through PayPal, Card, Transfer or even cash on delivery
Some weak points of La Casa del Libro
Not everything was going to be praise for the quality of this eCommerce. Casa del Libro also presents some weak pointssuch as the possibility of sharing the product sheets in or a certain confusion in shipping conditions between different sections of the site, such as and .
How are the clients of La Casa del Libro online
Once again, thanks to Netrica, we can get closer to the average profile of users who visit the online store:
By sexes
Men
42.8%
Women
57.2%
By ages
15/24
18.2%
25/34
20.0%
35/44
23.1%
45/54
21.4%
55/64
8.7%
65/74
8.6%
We should be happy about the fact that the Username middle of portal House of the book it is young man. For example, up to a 61.3% of users it is under 45 years oldbut 18.2% are under 25. The myth that young people read little is proven false.
By origin
Center
eleven %
I raised
13%
northeast
24%
Northwest
8%
North
7%
South
22%
Madrid
14%
In this case, the demographic profile of the user attends to a certain logic. It is concentrated where there are more people. That is why the main place of visits is the Northeast (Catalonia) and the second is the South (Andalusia), followed by Madrid and Levante.
By socioeconomic profile
high
12.7%
High average
18.5%
Half
49.7%
Medium-low and Low
19.1%
Finally, it is worth noting the fact that there is no specific profile by income level. Although the predominant middle classwe also find buyers from other segments with high proportions.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus