“Attention attention, the news has reached the cover of Menéame! Will the server support it? ” This situation, which will be familiar to many, has been experienced by many websites and blogs in recent years.
We ourselves have experienced on a couple of occasions the arrival on the front page of the famous news aggregator, as in the case of our post aboutand the feeling of seeing how the traffic began to skyrocket in a matter of seconds is amazing.
But don’t worry, our servers endured like champions 🙂 and we were able to Experience the Menéame effect in the first personand how appearing on this aggregator can change your traffic stats in no time.
What is the Menéame effect
is a well-known news aggregator in Spain in which the topics that most interest society are shared. Anyone can help a news item go viral by “wiggling” it or commenting on it, and if you register, you can publish an article that you find interesting yourself and see its evolution. We explain it to you in five minutes in this video:
At first this article will stay “in line” and according to the users who find it more or less attractive (you have to play fair because if they don’t give “I don’t like it”), it will climb positions until you get to the cover. And if you get there, congratulations! You’ve got boost traffic to your website and that people talk about you and your news.
However, all that goes up fast comes down fast, and really this Menéame effect can last only a few hours, in which your server has to endure like a champion (there are times, especially in the case of small blogs and non-professional websites, in which the servers are not prepared to receive such a large number of visits and they crash). And we are talking about astronomical figures, like that a post can get to multiply by 10 the number of visits that it would have had without appearing on its cover. Has it happened to you? to us yes
It’s about everything a milestone for any website. It’s about going viral, and although many try to get traffic to their own blogs, the Menéame community is not stupid, and if you try to position something in Menéame that obviously doesn’t match what the community is looking for, it will be the community itself that marks you as spam. So, if you were already seeing the opportunity you were looking for to increase traffic conversions to your website, don’t think it’s so easy to get to the cover of Menéame.
The key factors of the Menéame effect
1. Relevant content
The content that appears in Menéame has to be social interest. Not any content is valid, since, as I have written before, the community detects when you try to “sneak” something to them to promote your company, and this can be a problem.
The contents that most often permeate the community they are usually of a social nature and affect a large majority, as has happened with . There is also room for news that seems absurd or that attracts attention because of how impossible it seems.
2. Succeed in the queue of earrings
If your news has already been proposed and is in the queue of earrings you will start to see that it is growing quite a bit in popularity, which is a good sign! That means that it will soon appear on the front page and then all your traffic patterns will be altered, which you will see increased just by being in the queue.
3. Time counts
Appearing on the cover of Menéame on a Saturday morning is not the same as appearing on the cover of Monday morning. The difference is substantial in the number of visits. Can this be controlled? well unfortunately notbecause people are shaking your news as they read it and you don’t know exactly when it’s going to hit the front page.
4. What goes up, comes down
You have achieved it, you have reached the top of Menéame, But now it’s time to go down. You will not know exactly how long you will be at the top, and as you go down positions or move to page two, your traffic will also be reduced. The effect will wear off, but you can already say that for a while, your news was Menéame’s number 1, it was the most talked about.
But be careful, if your news is one of the most commented or voted, you may hold the traffic much longer and it may not be such a temporary effect.
And you, Did you know the Menéame effect? How has it affected the traffic of your blog or website? We want you to tell us!
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