amichi is a Spanish company dedicated to design and distribution of fashion itemsand which has a more than acceptable network of points of sale throughout the country, in charge of making available to its customers all kinds of garments with a common denominator: a soft touch and something naivewhich, in addition to numerous fans, had Today we can say that Amichi online has grown up.
Amichi.es Online Store: A naive catalog in a suitable packaging
A couple of years ago, the entire Amichi online catalog gave off a childish airwhich manifested itself in products that seemed more typical of a children’s store of the style than of a clothing store for young women.
It is important to point out that, in recent times, a complete change has been made to this approach. The main page has been stylized, black and white are combined and we can say that today It is a website for the target you are looking for. On the cover, the main offers with models wearing clothes and accessories. In fact, we even get the impression of a certain pendulum effect. Just entering the menus and looking at the items carefully allows us to conclude that it is a clothing store for young women.
The content is complemented by serious designEspecially considering that she could have launched herself into a plethora of pink winged elephants, little flowers and petals… lots of petals. In any case, the most curious thing about this eCommerce catalog is the mixture from a large collection of womenswear with all kinds of garments and that has banished (finally!) some of the weakest points of this eCommerce in 2014: the inexplicable presence of some male garments (Outlet section), a section of decor dedicated to six products (three lanterns, two pots and a sheet metal watering can) and a perfumed section of colonies with only three articles.
For their part, the product sheets are well designedwith large enlargeable photographs, shareable in , with clear shipping conditions, and with detailed descriptions of each item.
Too rigid a shipping policy
all the naivety disappears without reference when arriving at the management of shipments. This eCommerce only includes one only shipping method (€4.90, delay from 3 to 5 days)what will it be free for those who make purchases for a amount over €45. This point is completely dysfunctional, compared to what we can see in the retail sector in Spain.
A total lack of delivery options, not even picking up the free store pickup option. At least, it is possible to process a return at any of the Amichi physical stores. A much more advisable return method than requesting that a company courier come to your home to pick up the package: it would cost you €8
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