Despite its enormous capacity as visionaryit is quite unlikely that when he founded applethought that one day the whole world would be full of their stores AppleStore. Establishments tailored to the millions of fans/customers that the apple brand has accumulated around the globe over the years and that have now become a basic element of its online strategy. In an attempt to improve the shopping experience in your eCommerce, AApple Spain already allows you to collect shipments online at any of its Apple Stores.
Shop at Apple.com, pick up at Apple Store
Apple just released a new option in its online store that will allow its customers to pick up their purchase at any of the eleven Apple Stores that the American giant has in our country. An alternative very interestingwhich will help customers forget about having to wait for their shipments to arrive, and which will also have the added attraction of offering the services of Apple Store employees when adjusting settings of the items purchased.
As reported by Apple, the process to be able to pick up the online purchase at an Apple Store is very simple: “when you go to pay, choose the “Pickup” option and select an Apple Store. As a general rule, products marked as “Available today” can be picked up one hour after placing the order.
To improve the quality of service, the Apple team will send an email to the customer as soon as the order is ready, who can choose to pick it up or ask someone else.
The importance of shipping options in eCommerce
of the importance of eCommerce offering different shipping options to your customers. A simple way to ensure maximum adaptation to the needs of each of the people who buy in online stores and that, however, is not always taken into account.
Thus, sometimes due to laziness, sometimes out of habit and others (mostly) due to lack of time and budget, most eCommerce offer home delivery or delivery to the offices of their parcel company as the only options for collection. of online purchases, forgetting the networks of collection points (as the Yupick or Kiala) or the services that you have used so successfully Amazon in the United States.
As our colleague told us, online stores must get their act together. If our London neighbors already use the and the French the (pick up from the car), the way forward seems clear.
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