for attracting and retaining with the gift of up to 200 euros to professionals who domiciliate the payroll. Its offensive does not go hand in hand with a typical commercial campaign nor is it generalized for any interested party, but rather it is selectively targeting certain employees and members of professional groups with a specific profile or who meet certain requirements.
In exchange for the cash payment, it requires a salary of more than 800 euros with a stay of between 12 and 24 months, depending on whether the cash payment amounts to 100 or 200 euros. To access the reward, the interested party must be accredited as a member of the group to which the offer has been made and sign a membership form with the domiciliation commitment.
12 to 24 months
At BBVA, they framed the offensive within the different promotions and offers “active throughout the year” with which it works “for a wide range of groups.” Sources from the entity recalled that the bank has a “long history” in the management of this type of agreement and that “they place BBVA as a leader in the sector in this matter” thanks to the number of groups managed, their importance and the financial advantages offered to the professionals that comprise them.
Among other professional groups, the entity maintains agreements like this with mutual societies, for civil servants, military personnel and the forces and bodies of State Security, Justice, education, agricultural exploitations or professional associations. Most of them are people with jobs and stable income and, thanks to these agreements, they have access to better prices on certain products, unique offers and even discounts, to which is added the payment in cash for domiciling their income.
The offensive comes when the war for payrolls in the financial sector is most alive. In the catalog there is a similar offer, but with rewards of 100 euros, for those who contract their ‘payroll account goes with you’, free of commissions, and are under 30 years old.
A payroll is the product with the highest loyalty along with the mortgage
The battle with cash is served and has also worsened in the final stretch of 2021, when more than half a dozen banks have raised their bet to litigate to retain customers with prizes of between 100 and 300 euros gross in exchange for ensuring income via salaries of between 600 and 1,500 euros.
Among them and with different proposals are offers from Cajamar, Abanca, Unicaja Banco, Liberbank, Ibercaja and, even, Santander burst into the race with a selective proposal comparable to that made by BBVA for clients with payrolls from 600 euros and offering 100 euros. cash.
For banks, a payroll is the product with the greatest loyalty along with the mortgage. It guarantees to have the client’s income and, with their permanence, the opportunity for them to contract other products or services that generate margins and commissions.
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