Bershka is, like or , one of the many marks of the Cluster that seem to have been created by some perverse diction hater fond of naming. A consonantal twister that causes Google to pick up an incredible volume of related searches as perplexing as Bershk, Berska, Breska or Berka, but that has not prevented it from becoming a benchmark in the world of young fashion, both through its physical stores and
Today, to get a little closer to his online strategy, we analyze the Bershka eCommerce for you. This brand caters to a adolescent target of both sexes, urban and middle class.
Buying in the Bershka online store
Like their notoriously noisy 1,000 physical stores spread across 70 countriesthe Bershka online store makes it clear from the start that it is an eCommerce designed by and for teenagers. With an overdose of stimulation in the form of drop-down menus, colored text, calls to action and many (many) photos of models with a lackadaisical attitude.
Mind you, there have been some positive changes to consider. First of all, you have the possibility of choose between male and femaler, and from there the traffic is distributed. Later, you can choose between dresses, clothes or accessories, among other possibilities. It should also be noted that there is a section on trends and news on the website, which is interesting from a scholarly perspective.
The truth is that, avoiding this detail, the systems of filtering and sorting makes it quite easy to find an item that suits your needs. Of course, once chosen, and despite the profusion of huge photos (and expandable!) of models with a (guess?) disapproving face, the deficiencies.
Another point that can be particularly unpleasant is the video with which the web opens Yes, it is dynamic and youthful, but the fact that it recharges every time you enter ends up being tiresome and discourages you from continuing to browse. What they have tried to gain by simplifying messages, they can lose again by being pushy. Maybe they should give this aspect a spin.
Payment, shipping and returns at Bershka
If you finally decide to shop at Bershka’s online store, you can make the payment by card or PayPalwhich leaves out many other possibilities highly valued by eCommerce customers, such as transfer or cash on delivery.
Of course, things improve when evaluating shipping options, with four differentiated and suitable options to meet the needs of (almost) any customer: standard shipping (€3.95, 3 days), express shipping (€5.95, 2 days), store pickup (free, 5 days) and delivery to a network of 1,500 collection points such as bookstores, kiosks and offices (€2.59, 4 days). It even has the possibility of shipping in a single day in Madrid, paying €5.95. In this way, you can customize the experience according to your needs. This aspect is in line with companies in the retail sector, so it meets expectations.
Of course, Bershka also scores points when it comes to managing the returns of your items. As the protocols of the Inditex stores dictate, returns at Bershka are freebeing able to choose to forward your purchases through a carrier (who will helpfully pick them up at your doorstep) or return them directly to one of their physical stores. In addition, they undertake to return the garment within a maximum of 48 hours in Spain.
These facilities are given by belonging to a global giant like Inditex, with stores all over the world and a logistics network. Probably, the , due to terms and coverage, is the most interesting thing about this brand.
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