The irruption of in the food sector has awakened the survival instinct of traditional chains, which have demonstrated their competitive nature with the ability to revolutionize the world of distribution. , one of the best-known supermarket chains in Catalonia, has just presented its own proposal: an Internet sales channel that allows you to pick up your purchase in person.
How does iquodrive work?
The customer only has to choose the nearest collection center, select online the products you want to buy, choose the day and time you will pick up the orderand approach with the car to take the purchase home. iquo drive It is a free service and offers an easy, fast, convenient and flexible online shopping model. Once the order has been placed, the customer can pick it up two hours later or after 15 days. 24 hours after the set limit, if the customer has not picked it up, it is canceled and the full amount is refunded.
At the moment, the credit or debit card is the only means of payment that allows iquo drivean initiative of the Bon Preu Group that invites its customers to withdraw the purchase in personwith no more cost than the necessary car travel to the chosen collection center to pick up your online order.
Once there they will have to identify themselves with the purchase number or with the customer card. The system will assign them a cargo space so that they can the staff fill the trunk of the car in less than 5 minuteswithout the need for queues or waiting.
The customer will be able to review the order and if any product does not satisfy him, make changes or returns, so that he will only pay for what he takes home effectively. In no case will it be subject to a minimum purchase.
The idea of Iquodrive: a deeply rooted initiative in France and the United Kingdom
collection centers iquo drive count on an assortment of more than 7,000 productsincluding fresh food: meat, fruit, fish, frozen, drugstore… They open from 9:00 a.m. to 10:00 p.m. from Monday to Saturday and are specially designed for those people who have little time and want to take advantage of their usual journeys to pick up the purchase.
The launch of this business model imported from and with strong roots both in the Gallic country and in the began three years ago, in 2012. It is the first experience genuinely drive which takes place in Spain. After an investment of 1.2 million eurosBon Preu has three collection centers iquo drive on the main access roads to Girona, Reus and Mataro. In less than a year, Iquodrive plans to open a new storage and storage center near Barcelona and in the longer term, in Lleida and Tarragona.
Antoni Amblas, commercial director of Bon Preu recognizes that the three centers iquo drive they are growing at a fast pace although none are profitable, yet. Currently, Bon Preu has 100,000 customers registered with Iquodrive. In practice, the online sales and face-to-face collection channel represents 1.5% of the total turnover of the Catalan group.
Bon Preu Group: iquodrive, Bonpreu, Esclat and EsclatOil
The Bon Preu Group is a Catalan company, from the Font y Fabregó family, which has 120 supermarkets Bonpreu44 hypermarkets esclat35 gas stations EsclatOil and 3 centers iquo drive distributed throughout Catalonia. In 2014, it closed the financial year with a turnover of 888.5 million euros and almost 5,000 workers. In the first half of 2015, it had a turnover of 493.4 million euros, 10.4% more in absolute growth compared to the same period last year.
The company expects to close this year with a growth of 11% and nearly 1,000 million turnover.
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