Carrefour is one of the best-known hypermarket chains in Europe. With hundreds of centers distributed throughout the continent This gigantic French business group has established itself as one of the basic references for millions of consumers when buying products as diverse as food, fashion or household appliances, as well as tourist services such as flights and hotel reservations. In fact, in the last year Carrefour’s travel agencies and financial services have expanded.
A biodiversity of a tropical jungle that its directors have also decided to transfer to its online Carrefour store. Although with important nuances. As its design is more like an arctic landscape, So, grab your coat, put on all the thermal clothing you have on hand and let’s explore the depths of the ocean of bits of Carrefour.es.
The Carrefour online store, in data (2016)
According to data provided by , throughout 2016 Carrefour eCommerce has obtained the following records:
Average monthly visits
14,700,638
Average monthly unique users
5,103,168
Average frequency of monthly visits
2.9
Duration of each visit
02:50
Monthly duration per user
07:57
0.76%
Opinions about Carrefour online: a cold design
Let’s start from a basic idea: the Carrefour online store is a very good eCommerce but if you have to choose a weak point, it is its design. Cold and white, which draws more attention considering the capabilities of the French giant in fields such as shipping. Carrefour online store: a (somewhat) cold design
The structure of the Carrefour online store is austere: white background, a large slider with… only one image, outstanding product offers presented with concise texts such as “We have for you” or “Food offers”… This commitment to extreme simplicity (probably designed to compensate for the enormous (huge!) catalog of products, it includes the absence of something similar to a main menuwhich is hidden in the upper left corner, under the cover of a burger menus. In addition, the design of the Carrefour online store is not unique: there is more than one. The product pages opt for a soft bluish tone and texts in small font sizes, which contribute to the feeling that there is too much white space (or, rather, blue).
As for the means of payment, it is worth noting the possibility of doing so with credit card either PayPal. Most major companies (Visa, American Express, and MasterCard) are accepted.
Shop at Carrefour Online: shipping and returns
But as we said, in an online store It’s not just about getting a round design. Customers value many other aspects, such as the price level, the speed of shipments or their cost. A brilliant cocktail that has allowed him to reach the 65 million annual visits, distributed among its more than 300,000 technology products, video games, toys, baby, home, garden and much more. To that, and to the presence of great discounts on your. Let’s take a closer look at all these sections:
- The home delivery service is provided by with shipping costs that can range between €2.99 for a backpack, €9.95 for a television or €15 for a washing machine. Apparently there is no minimum amount of free shipping… or at least it is not visible anywhere.
- Customers of this store have the possibility to use the interesting service which allows products purchased online to be picked up at one of the brand’s physical stores in less than three hours.
- The food products are available for shipping in a good number of locations. Specifically: Madrid, Cantabria, Murcia and Asturias, in the provinces of Barcelona, Vizcaya, Guipúzcoa, Guadalajara, Valencia, Alicante, Seville, Málaga, Córdoba, Zaragoza and Valladolid. In addition, they are in the metropolitan areas of A Coruña, Palma de Mallorca and Las Palmas de Gran Canaria and in the following cities: Cádiz, Huelva, Gerona, Vitoria, Granada, Castellón, Burgos, Tenerife, Badajoz, Pamplona and Tarragona
- Return costs are borne by the customer, and it cannot be done by delivering the product in any of the physical stores. You have 15 days for it.
What are Carrefour online customers like?
Once again, thanks to Netrica, we can get closer to the average profile of users who visit the Carrefour online store:
By sexes
Men
51.20%
Women
48.80%
By ages
15/24
7.20%
25/34
20.24%
35/44
34.96%
45/54
24.27%
55/64
9.63%
65/74
3.70%
By origin
Center
12.14%
I raised
14.96%
northeast
16.17%
Northwest
8.92%
North
4.77%
South
26.68%
Madrid
16.35%
By socioeconomic profile
high
11.93%
High average
18.37%
Half
50.48%
Medium-low and Low
19.22%
The purchase data is logical, given the characteristics of the business. The Carrefour online store it has more followers in the most populated areas of the country and in the middle-aged public. On the other hand, and being large discount stores, the middle class public is the main buyer. Finally, we can also highlight that there is a gender balance between men and women. Our expectations are that, in the medium term, annual visits will increase and, consequently, the movement of this online business.
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