No one doubts that Amazon is, or that its large catalog has practically any product that we may need and one of its biggest and most successful categories is fashion.
However, the vast majority of times when we try to buy a garment in the large marketplace, a problem occurs: finding the ideal size, since the range of sizes can vary in an immensity of options according to the different countries, if they are numerical, alphabetic sizes, by suffixes, and even in children you can find sizes that correspond to age, weight, pants length… and wow, it’s chaos, and users can easily lose interest in find something that suits us. In fact, The most daring who try to buy a garment, many times must return it because it does not fit the expected measurements.
That is why Amazon will: standardize clothing sizes in Europe starting next August 31.
Amazon will force all sellers to standardize clothing sizes
Amazon has given notice through about the decision to standardize clothing sizes on its platform “to improve overall customer satisfaction by providing consistent and accurate data.”
As the marketplace explains:
“Amazon will normalize the values of clothing and accessories sizes so that the shopping service be consistent between customers. Contributions from sellers that include clothing and accessory sizes that do not conform to website guidelines will be converted to Amazon’s standard format. If we delete a listing because the size for clothing and accessories is not valid, to restore it you will have to resend the information of the product indicating a standard size valid for Spain.
We believe that customers have the right to buy sizes they recognize. Incomprehensible sizes impair drop-down menu legibility and lead to duplicate products. In addition, products with standardized sizes can be easily found by searching for a specific size, and they have a better compared to products with unclear or imprecise sizes. Amazon is committed to helping sellers meet this quality standard by providing detailed instructions during the product listing process.”
Thus, from next August 31 this information must be subject to the new size attributes between the standard list of values.
First, Amazon will introduce the new size attributes to product listings such as dresses, hoodies, and coats beginning July 31, however, They will be mandatory in all garments from August 31.
The other clothing categories will have to adhere to the new size standards throughout 2020. One note to keep in mind is that the size attribute will be associated with the selected website, i.e. If you sell clothing on more than one Amazon marketplace, you’ll need to choose the local standard values, without the country-specific suffix.
Mandatory requirements to list clothes on Amazon
According to Amazon, you will need to select the designated attribute value to be able to list the product, however there are some conditional values, for example, in the case of pants and shirts, the complexion is mandatory, but if the description of the age range is for children, the complexion is not mandatory.
One point to note is that in addition to standardizing clothing sizes, Amazon also seeks to create a size standard for accessoriesso you should check the size assignment of your entire catalog if you have these products for sale in the great marketplace.
Amazon advises that to increase the visibility of your products, you must ensure that you provide valid values (available in the dropdown menu that will appear in the configuration) for all the attributes related to the size of your products, since these will also be used in size filters by providing more accurate search results.
One more recommendation from the marketplace is that you use the product description or the list of features to offer important information about sizes, such as:
- body measurements
- The size the model is wearing in the images
- The size assignment table.
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