We have already entered this new year 2022, and the presence of Covid-19 is still in force in our lives, although in a more controlled way. Thus, after a couple of years immersed in suffocating security measures and mobility restrictions, the time has come to resume certain activities and spaces in our lives. In this way, this year offers a new opportunity for recovery in the travel and tourism sector.
For this reason we have decided to bring here a compilation of some of the most relevant trends in this sector today. Going from new, more sustainable and experience-focused travel modalities, to more accessible payment procedures.
7 trends in the travel and tourism sector for this new year
1. Telecommuting and vacations?
To begin with, we have one of the aspects that was most booming throughout the pandemic, at least in the workplace, and it is telecommuting. This remote work functionality opened up a series of opportunities for employees and employers, adding new aspects of value to work relationships. And now with a greater freedom of movement and the ability to work from anywhere, why not take advantage of enjoying that time?
Telecommuting offers workers a greater degree of freedom in their work, and offers an opportunity to experience their day-to-day life in a different way. Based on this, a trend has developed within this world of remote work, moving to tourist destinations, where they can not only do their work. If not, at the same time enjoy working time in more relaxing and stimulating environments. Which could even boost aspects such as productivity and job satisfaction.
2. Cancellation flexibility
As we have been able to realize, the culture of consumers has changed in recent years; now they have not only become more knowledgeable about the digital realm and its implications, but also much more demanding. In this way, customers are currently looking for solutions that offer greater value and flexibility when doing their business. And in the travel and tourism sector, this would imply a broader possibility of cancellation.
If the arrival of the pandemic, and the events that are currently happening in the world, let us see something, it is that there are situations that are simply unpredictable. For this reason, it is important for consumers to know that even in the face of any situation that prevents their trip or reservation, they will be able to recover the investment made.
3. Mobile accessibility
For now, if you can’t do or find something from your mobile, it’s as if it didn’t exist. These devices have become the main navigation, connection and communication tool for consumers. In this way, it is essential within the sector to generate a culture of mobile integration, which allows managing reservations, payments, cancellations and even hotel services from each client’s mobile.
In this way, it is possible to guarantee a more enjoyable and frictionless experience for customers, in addition to creating a more active connection with them, promoting aspects such as and the loyalty.
4. New means of payment
Motivated by the limitations presented by the pandemic within the travel and tourism ecosystem, forecasts expect an increase in average spending per passenger. This means a greater possibility of income for the sector, however, it can also mean greater doubts on the part of customers when making payments.
For this reason, it is important to offer them payment solutions that can be adapted to their needs and offer additional value for their benefit. In this case, put me off has developed a . This proposes an advantage of booking in installments, with the possibility of splitting the payment up to 7 months, allowing travelers to start paying at the time they actually make the trip and not necessarily at the time of booking. This allows consumers to plan better and make greater investments.
In addition, a native, agile and simple integration is offered to the company that wants to include this payment method, but also an easy, fast and paperless process for travelers.
5. Sustainable travel
Another part of the new consumer culture is awareness of the impact of the environmental crisis. For a sector such as travel and tourism, which largely relies on natural destinations, the integration of sustainability measures represents an added value of great importance.
In this way, new travel behaviors focused on supporting more sustainable travel trends have begun to be promoted. Some of these may be support for the local economy, targeting craft businesses whose carbon footprint is lower than large companies and alternative means of travel to planes, among other things. All this, always counting on agencies and hotels that have an alignment towards sustainability.
6. Slow Travel
Following the order of ideas of sustainability, the Slow Travel or Slow Tourism It is a new way of traveling and vacationing. This includes a travel model that is alien to mass displacement, as we can see in the holiday seasons, and is more focused on personal enjoyment.
With this method, travelers understand their trips as true moments of relaxation and tranquility, taking the necessary time in each place they go to be able to rest. With this, it is also committed to a greater knowledge of local cultures. Based on this, this type of tourism tends to move away from traditional tourist destinations towards more off-tourism; In the same way, changing hotels or inns for rentals and cabins that allow them a longer stay.
7. National and local tourism on the rise
International mobility and displacement restrictions can also have a positive approach. This approach is the return to national and local tourism, sometimes when traveling exotic or distant destinations are often preferred in an effort to change scenery. However, domestic tourism and within the towns can have a lot to offer.
In addition, this type of trip offers the opportunity to do micro-tourism, separating the need for long free periods from the opportunity to rest.
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