1) Do a market analysis
It is important that you analyze the market to identify which needs are not being met, because there is a business opportunity there.
Luz Estevez
In the case of Casa Rincón, they noted that there was a niche that was not being covered by the more commercial brands, which offered almost identical collections. So, they sought to offer garments with a balance between the trend and the classic.
2) Build your cost structure
When putting together a cost structure, the creators of Casa Rincón recommend not overlook any cost. In addition, they advise:
It is crucial that when making your numbers, you take into account the situation of the country and, above all, that of your potential client.
Luz Estevez
You, have you already put together your cost sheet? If you need help, you can download it for free here:
3) Look for valuable alliances
It is essential to do some work to detect which businesses, professionals, suppliers and tools can contribute to the profitability of your business.
Luz Estevez
At this point, Luz highlights the alliance between Casa Rincón and Tiendanube.
Our alliance with Tiendanube was essential because it provided us with the tools to launch our online store in a simple, easy and economical way.
Luz Estevez
In addition, Luz highlights that, when thinking about a profitable business, online stores have lower costs than those of a physical location and they can be a good starting point to start a brand.
Once you have your business up and running, it is important to ensure that it is maintained over time and, above all, that it reaches more sales and grows. To achieve this, Luz and Belén recommend:
4) Analyze the state of your business
To analyze your business, it is important to take into account all the factors that surround it, from the social and economic context to the investment you have made, no matter how minimal.
Belen Estevez
They also recommend having a projection, setting goals and understanding how achievable they are within the stipulated period and with the available resources.
5) Optimize the total costs of your business
It is very important that you can understand the benefits of each way out of the box. Ask yourself, what am I contributing to the customer or to productive time? And so you will be able to assess the need for that expense.
Belen Estevez
6) Look for tools to improve the management of your brand
In addition, Belén highlights the need to look for tools and applications that help you simplify your business management processes.
To explore which tools are the most suitable for your business, you can enter the , where you will find the most diverse options to improve the management of your entire brand.
After your brand is consolidated in the market, one of the strategies to scale your business is wholesale. To achieve this successfully, Luz and Belén suggest:
7) Plan your wholesale prices
It is key that you can offer prices that are competitive. The wholesale customer is not interested in competing with your brand. He wants to have the same price as you and for that you have to provide him with payment methods and also volume
Luz Estevez
8) Choose your points of sale strategically
One of the most important points when putting together your wholesale sales strategy is selecting who will represent your brand.
Sometimes it’s better to say no and lose the sale than to enter a new city in the wrong place. For this reason, it is key that the place has an aesthetic similar to the product and the image that you are offering.
Luz Estevez
9) Establish clear conditions for wholesale sales
Finally, being clear with the conditions is key when scaling your business through wholesale. For this reason, Luz recommends:
Establish a purchase-sale contract in which both parties commit to taking care of the employment relationship and the brand.
Luz Estevez
We hope that these tips will help you create and promote a . And if you still don’t sell online, . You have a 30-day free trial!
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