Coca-Cola has launched Creations in Spain, a new global platform from which the brand will launch new limited edition flavors such as the new Intergalactic, which arrives exclusively in a Zero Sugar version.
Intergalactic is the first Creations launch and combines the flavor of Coca-Cola with an unexpected and disruptive touch with which the brand wants to surprise consumers, especially young people. In Spain it has been available since the first week of April in a 33cl Sleek can format, with a space-inspired design, through the Modern Food, Convenience and Universities channels.
Carolina Aransay, Marketing Director of Coca-Cola Iberia, points out: “The well-being of our consumers is a key axis in our Sustainability strategy. The arrival in Spain of Coca-Cola Creations hand in hand with Intergalactic reinforces our commitment to continue reducing sugar in our drinks, always innovating with products that adapt to their needs, never ceasing to surprise them”.
This launch consolidates Coca-Cola’s commitment to healthier eating throughout its portfolio: most of its latest launches in Spain were calorie-free or low-calorie; as well as through the way in which they connect with the consumer, putting their marketing at the service of the healthiest option: all brand communications always present Coca-Cola Zero Sugar as the reference variety.
As a result of this work, Coca-Cola in Spain has already achieved that in 2021 64% of its total sales volume corresponds to products with no or low calories. Coca-Cola thus leads a segment that, according to Nielsen figures, reached a 53% share of value last year, which represents a growth of 7% compared to the previous year and confirms its tendency to gain space on the shelves.
Coca-Cola is aligned with the commitments assumed by Unesda, the European Federation of Soft Drinks to which Anfabra belongs, and of which the company is a part. The commitment of the sector at a European level is to reduce sugar in soft drinks by an additional 10% by 2025, which will mean reaching 33% since 2000. An achievement that the soft drink sector in Spain has already achieved by manage to reduce the sugar in its drinks by 38% in the last 10 years.
Bet on Spain
The arrival of Coca-Cola Creations in Spain consolidates our country as a key market, since, after its presentation in North America in February, the brand has chosen Spain as one of the first countries in Europe to launch this innovation.
Framed within the new “Real Magic” philosophy, Coca-Cola Creations reinforces Coca-Cola’s commitment to its leading brands and was created with one goal: to surprise young people with new and innovative ways of expressing and sharing the iconic Coca-Cola brand. Tail. It will do so through different limited editions such as Intergalactic, inspired by different cultural elements and territories such as music or video games, which will be accompanied by unexpected collaborations and moments to enjoy both in the real world and in the digital environment.
Coca-Cola Creations’ first product is accompanied by a digital marketing campaign that includes social media activations and a collaboration with global pop star Ava Max. The main element will be an augmented reality experience, “Concert on a Coke”, with which Ava Max herself will take consumers to an out of this world private concert, in which she will perform some of her most universal hits . To do this, you only have to access through www.cocacola.com/creations or by scanning a can of Coca-Cola Intergalactic.
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