The content network is about one or more web pages that support sponsored ads and links within their content. These ads are only displayed if they are related to the content of the page. There are many content networks. A content network can be made up of only a single web page, up to a set of hundreds or thousands of them. Let’s review the best known:
Google Content Network
These are all those websites that partner with Google to display ads related to the theme of their content. In this way, PPC ads appear on websites that deal with related topics.
Facebook
Facebook accepts pay-per-click ads in a column located on the right of the web. Thanks to its segmentation tool, we can choose the audience to whom to show that ad. The criteria a allow specifying age, sex and hobbies, among others. In this way we always show the ads to the profile of our client.
eBay
AdCommerce is eBay’s pay-per-click system. It allows displaying ads based on the keyword that the user has entered, and also according to the categories in which the auctions are organized. In this way, the ad can be displayed when the user is looking for a product similar to the one we sell.
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