Are influential and the brands know it. Elite athletes attract the eyes of millions of fans around the world and thousands of advertisers, aware of the real impact they can have on the audience thanks to the prestige of the best athletes in the , thanks to a tweet on Cristiano Ronaldo’s Twitter account, for example.
The digital boom has led to the development of new advertising formulas, beyond the conventional ones, for which it is usual for them to have the great sports figures. One of the most outstanding actions among the most prestigious users in Twitter is the drip of Sponsored messages in exchange for an economic agreement.
e are responsible for those agreed tweets: original, creative, spontaneous, with a high communicative interest and an extraordinary capacity to transmit the brand values that this interaction has generated.
Sports sponsorship revenue grows
The North American company, a marketing agency specialized in advising brands and companies with the aim of improving their digital presence putting them in contact with great athletes to create sponsorship campaignshas been able to attract our attention with a ranking in which we discover the names of big sports stars linked to their endorsement income and the estimated cost per sponsored tweet on the Twitter of Cristiano Ronaldo or other great stars such as Nadal or Lebron James.
From the outset, so far in 2015, the highest paid athletes in the world have generated 751 million euros in sponsorship incomeor, 13% more than what was achieved in 2014.
The sports sponsorship industry is a expanding industry which has the increasing support of and advertisers, to the extent that they can take advantage of the influence of professional athletes.
How much does a tweet cost on Cristiano Ronaldo’s Twitter?
The Opendorse team has analyzed the , its current sponsorship agreements and its purchasing power to calculate the estimated cost per sponsored tweet, an amount that in most cases exceeds the average annual salary in Spain, which in 2014 slightly exceeded 26,000 euros.
The popularity of in general and of the Twitter accounts of Cristiano Ronaldo and other great sports stars has revealed its benefits, not only social, but also economic. Monetize An active presence on this social network is a legitimate aspiration as well as a daily commitment for hundreds of companies and brands seeking attract new consumers and retain customers.
Although there is debate about whether they can do it without explicitly saying that what they do is advertising. To continue with the example, this tweet has just been published on Cristiano Ronaldo’s Twitter account. It’s about an advertising campaign. But he does not say at any time that this is publicity. Will it be in his endorsement deal contract to post that tweet on Cristiano Ronaldo’s wildly popular Twitter account? In that case, I should say…
I’m flying 1 lucky fan to Madrid to hang with me & be my VIP guest at R. Madrid v. Barcelona
— Cristiano Ronaldo (@Cristiano)
Many have chosen advertise through the messages posted by an elite athlete. And, how much does a tweet sponsored by one of the most sought-after cost? That is what Opendorse has analyzed taking into account his number of followers, the usual activity that he shows, the scope of his conversations, retweets, favorites, mentions… The case of Cristiano Ronaldo’s Twitter will leave you speechless.
Cristiano Ronaldo’s Twitter and the Top 20 of the highest paid athletes (for their tweets)
One of the most followed accounts in the 140-character social network is the Twitter of . The American consultant has concluded that the Real Madrid player, should charge 234,100 euros for each sponsored tweet. With 38 million followers, he is the athlete who accumulates the most credit and the one who generates the most income.
Closely followed by the Cleveland Cavaliers basketball player Lebron James, with 125,920 euros for each advertising tweet and 23 million followers on Twitter. In third position is the Brazilian from FC Barcelona Neymar, with an estimated cost per sponsored tweet of 122,130 euros and almost 20 million followers. The rest of the big names based on the value of a sponsored tweet would be:
Four. Wayne Rooney. Football. 11.7 million followers. 73,410 euros.
5. Mesut Ozil. Football. 9.8 million followers. 61,450 euros.
6. Kevin Durant. Basketball. 11.6 million followers. €60,000.
7. Sergio Aguero. Football. 9 million followers. €56,200
8. Radamel Falcao. Football. 8.8 million followers. 55,910 euros.
9. James Rodriguez. Football. 8.3 million followers. €53,110
10. Rafael Nadal. Tennis. 8.2 million followers. 52,340 euros.
eleven. Kobe Bryant. Basketball. 7 million followers. €38,100.
12. Cesc Fabregas. Football. 7.1 million followers. 33,280 euros.
13. Gareth Bale. Football. 7 million followers. €33,160
14. Floyd Mayweather. Boxing. 6.4 million followers. 31,380 euros.
fifteen. Dwight Howard. Basketball. 6 million followers. 30,820 euros.
16. Serena Williams. Tennis. 4.8 million followers. 27,460 euros.
17. Luis Suarez. Football. 5.3 million followers. 26,260 euros.
18. Dwyane Wade. Basketball. 4.9 million followers. 25,410 euros.
19. Tiger Woods. Golf. 4.6 million followers. 24,920 euros.
twenty. Novak Djokovic. Tennis. 4.5 million followers. 23,840 euros.
According to Blake Lawrence, CEO of OpenDorse, figures as bulky as these are difficult to see. The experience of Spanish and international agencies specializing in influence have managed campaigns in which the advertiser paid more than 20,000 euros for a sponsored tweetalthough it is normal for them to move between the 1,000 and 6,000 euros.
How much would you be willing to pay?
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