The digital agency, also known as a web agency, is a type of company that offers solutions aimed at those who work with the online market.
Its function is to deliver several specific digital marketing services that range from positioning a brand in the market to creating powerful content for the dissemination and sale of products and services.
If you have a business and need marketing solutions, but you still don’t know if the digital agency is the best option for you, we are going to help you.
In this post you will find out about the main services offered by a digital agency so that, in the end, you will be able to decide if it is worth hiring a company in this segment.
Knowing what a digital agency does -and how it does it- is the first step in evaluating the cost-benefit of hiring it or not. So, take a look at the 9 tasks performed by these agencies:
1. Creation of email marketing
One of the most powerful sales strategies for the Internet is the . This strategy basically consists of sending quality content to a previously obtained email list on a regular basis.
Unlike conventional emails, these materials are rich and specifically designed for your target audience.
The digital agency deals with the preparation and sending of email marketing.
When we receive an email, we may or may not open the content. But more than just opening the email, it’s important that recipients consume the available information, click the links, and take the desired actions.
One of the functions of the agency is to create attractive emails to ensure that a good part of the people who receive them actually interact with the content sent.
Additionally, the digital agency also tracks email open rates to understand which content strategy works best with your audience.
Creating engaging emails that really see sales is something that demands a lot of knowledge, techniques, and up-to-date strategies.
2. Blog content development
Another task carried out by the digital agency is the creation of content for the blog.
In the digital market, having a good amount of material available on the blog is the right recipe for success. But we are not talking about any content, but about texts prepared on the basis of the best standards of .
The content produced by the digital agency is specific to your buyer persona. In addition, for each stage of the sales funnel (top, middle and bottom) different advertising pieces are created.
The main keywords (expressions with the highest search volume on search sites for a certain product) are explored throughout the articles. All so that your business appears in organic surveys, attracting more customers.
If you don’t know, the digital agency will be able to carry it out. The contents, in addition to being of quality, must be sent frequently, following a schedule.
Quality content generates visits from users interested in the topic that your blog deals with and who, in turn, may end up making a purchase, evaluating a product, making a recommendation or sharing its content, for example.
Regularly writing content for your blog and optimizing it for search engines takes time and practice, as not everyone has the gift of writing. However, remember that if you wish, you can apply some strategies in your routine to .
3. Campaign management
By hiring a digital agency, she will manage your brand campaigns. This means that you will take care of the entire ad process, from creating and posting to tracking results.
With the growth of competition on the Internet, it is essential to make advertising campaigns to stand out and for your content to reach your entire audience.
Of course, to create ads you need to have a good understanding of all the channels you can use, such as social media, Taboola, YouTube Ads, Instagram Ads and several others.
For each campaign, the digital agency applies specific techniques, seeking the greatest reach for the client.
4. Social media monitoring
Being present in the is essential for the growth of your brand. Remember that who is not seen, is not remembered.
One of the tasks of the digital agency is to monitor social networks, analyze the content published in each one of them, the sales numbers obtained from their publications, the profile of the followers and much more.
This monitoring must be continuous, taking into account that social networks are constantly changing. It is very likely that the monitoring techniques that worked in the past no longer work.
Therefore, you must always keep an eye on the news to reformulate strategies in social media.
Another advantage of monitoring social networks carried out by the digital agency is knowing your ideal client better.
- What is the behavior of the people who follow you?
- What do they seek?
- What are your pains?
By following their profiles, it is possible to obtain all these answers, which is why it is of the utmost importance for your business.
5. Website development
Web pages work like real business cards. They are the first contact between the client and the brand.
Building good pages is essential to making a good impression and ensuring engagement with potential customers.
There are several types of web pages, including blogs, websites, and social media pages.
The job of the digital agency is to create exclusive and optimized pages, so that your business is well seen by the public.
6. Analysis of metrics with a focus on results
One of the advantages of hiring a digital agency is the focus on results.
Remember those numbers obtained by your company?
All of them are very important to measure the scope of your brand, the interest of the public, the quality of the services and products offered and much more.
However, analyzing these numbers and knowing which ones are the most relevant for your business is not easy. It demands qualified, trained and experienced professionals in the digital market.
More than simply listing the metrics, it is necessary to do an analysis focused on results, which can be complicated for those who have never worked with this type of analysis.
7. Keyword search
We already said in this post that keywords are search terms and expressions on search sites, excuse the redundancy.
Think, for example, of the keyword make money online. Every day, thousands of people search for something like this on Google, trying to find ways to and earn money.
This is an example of a keyword with high competition.
The digital agency is responsible for evaluating your business, products and services, to find the best keywords with the best type of competition for you.
This is an important step in the content creation process, as it will serve as the basis for creating blog articles, email marketing, and even sales pages.
One of the services offered by the digital agency is the investigation of those words.
There are good ones on the market. Among them, it is worth highlighting the Google keyword planner. This allows you to identify the best expressions, presenting the monthly search volume and the competition for each of them.
8. Analysis of the competition
Do you know well the market in which you are inserted?
What are your main competitors?
What are your differentials, strategies and market techniques?
As important as knowing your audience and your buyer persona is knowing who your competition is. It is not about espionage, copying or any other immoral strategy.
The analysis of the competition offers parameters for action and helps in the creation of better proposals, all to attract customers and gain space in the market.
A good entrepreneur must always be ahead of their competitors and the digital agency helps them provide data on their competition.
There are several among them is the monitoring of social networks and the analysis of sites and blogs.
9. Planning the best outreach strategies
To sell your product in the market, the digital agency draws up a complete planning for the promotion with the best strategies according to your niche.
Having a good product or service is just one of the factors that lead to success. Another equally important is to reach the final customer.
Disclosure can be made through various channels. But did you know that for each business there is a more suitable channel?
If your audience is not on YouTube, for example, it is useless to insist on creating videos for that platform.
The digital agency studies these peculiarities choosing the best dissemination strategies for your business. With the correct strategies, your product can reach many people, bringing results in the form of conversions (effective sales).
Should I hire a digital agency?
As you may have already noticed, hiring a digital agency offers several benefits.
In any case, it is important that you first analyze the reality of your business. Doing all the marketing part within the company is a good option for some company profiles.
The truth is that there is no correct answer to this question. It all depends on how much you are willing to spend and learn.
If you are in doubt about hiring an agency or not, take a test. Mainly at the beginning of a business it is possible to grow with the support of the agency, to know the market better and to study the applied strategies.
Once your business starts to take off, all tasks can be delegated internally to the people who work with you.
In a short time, you will notice that the presence of the digital agency may become unnecessary, especially if you manage to carry out all the marketing tasks of your business.
Now, if you are already sure that you do not want to hire a digital agency, the best option is to learn everything about the digital market. Start studying with us and see how to apply the techniques used by agencies in your business.
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