More news is coming for Facebook Page admins. In his drive to try to improve his sales using his social network, he soon you can send messages from Facebook.
Create email marketing campaigns from Facebook
Several users of the app warned that a new function has appeared that allows you to send eMail marketing messages from Facebook. According to the screenshots, the first thing you should do to do Email Marketing from Facebook is confirm the email address of each page:
Send marketing emails from your page? What new sorcery is this Facebook?!
Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far.
— Meg Coffey (@TexanMeg)
Once the email has been confirmed, administrators will need to manually add contacts to create their database.
Of course, to comply with the rules, administrators will have to confirm that users have given explicit permission to be contacted by means of commercial messages via email.
After completing these steps, you can accept the terms of use, and start creating your own email marketing campaigns from Facebook using the Pages app. You’ll get a preview of the headline and content in the bottom section of the screen.
An attempt to offer a solution for small businesses
While until now this would have been quite an expensive service for companies in the past, now, by offering to send eMail Marketing campaigns from Facebook, the social network will be able to obtain more information about companies, but Businesses will also benefit from being able to better reach potential customers simply by logging into their Facebook account.
Facebook basically seeks to replicate this functionality of CRM systems, by managing all marketing messages, including ads from Facebook and Instagram, and now email marketing campaigns from Facebook.
https:///15-crm-tools-improve-management/
One point to note is that apparently any email that is sent by this means will be directed from the email with the Facebook extension linked to your account.
What you can get when you send your email marketing campaigns from Facebook
In any case, beyond offering one more channel to connect with users, this new function does not add anything very new at the moment, since you will have to add the database by hand (remember that you need to obtain the consent of the recipients of mails before sending them, it is not enough that they are followers of your page), there don’t seem to be any default templates or layouts that can help design your email marketing campaigns, and for now it is not clear if it will provide metrics of the results of these campaigns.
However, any help is welcome, especially for small businesses, and perhaps also could help target your Facebook ads from the same social network, and once you have an active list of contacts with their email, you can also use it to create custom audiences and their data matching tools to reach people with similar interests.
For now, this new feature has been discovered as available in the United States and AustraliaHowever, there are still no official statements in this regard, so the update could be released without prior notice worldwide.
Image: Social Media Today
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