For , the ads within the social network are still part of its core business, but there are also those that expand through other latitudes of the web (that is, outside the social network). Do you know Facebook Audience Network?
Advertising on Facebook, off Facebook
Facebook Audience Network allows you to do exactly that: get your ads to appear in other apps -outside the social network itself-, using the settings and possibilities of the tool to show ads in 3 formats or varieties -as a banner, interstitial or with a native format designed to fit the promotional display in other apps:
Today, the company has announced that Facebook Audience Network will expand its support to the mobile web, an action that will undoubtedly open the platform and its ads to new possibilities and, of course, to the attracting new brands that want to invest in this type of ads.
This action will allow Facebook to increase advertising capabilities for the more than 2.5 million Facebook advertisers, but now through everything the mobile web has to offer; and as we well know, today mobile navigation and interaction is higher than ever.
It is precisely through one that Facebook details how the growth of Facebook Audience Network has been in terms of investment in the platform:
“Since October 2014, the Facebook Audience Network has delivered real value for users, advertisers and advertisers. We recently shared that in the last quarter of 2015 we reached a total of billion dollars iinvested in ads through the Audience Network.
The value of ads on Facebook Audience Network
In addition to being much more customizable, one of the greatest values of ads served through the Facebook Audience Network is that they are much less intrusive to users. As if that were not enough, it handles the same configuration parameters as traditional Facebook ads, allowing audiences to be segmented according to demographic information.
If it is possible to use this tool in conjunction with other tools of the network such as , the possibilities can be endless (In this you can develop studies of whether the campaigns really obtained a good performance in online and offline sales, as well as other types of conversions).
For now, Facebook Audience Network for mobile web is in beta phasebut any interested company or organization can apply to join.
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