Following in the footsteps of Google Ads, Facebook has its own educational resources, known as the Facebook Blueprint. It is made up of a learning platform and certification system whose objective is to train advertisers in the best advertising practices on both Facebook and Instagram.
In total, it consists of 90 courses that you can take completely free of charge and online.
What topics do Facebook Blueprint courses include?
The theme of the Facebook Blueprint courses includes a wide variety of content that covers from the most basic concepts to the most advanced in a structured way. Each of these categories, in turn, has different courses in interactive format.
- First steps with Facebook.
- First steps with advertising.
- Learn advanced purchase options.
- Target the right audience.
- Make a brand known.
- Increase consideration.
- Generate leads.
- Promote an app.
- Increase online sales.
- Increase store sales.
- Get the most out of ad formats.
- How to manage ads.
- Creative inspiration.
- Review ad performance.
- Messenger
- Instagram.
- Distribute and monetize content.
Remember that for , you can do it from this link.
What format are Facebook Blueprint courses?
Each course lasts approximately 15 to 25 minutes and is classified according to its difficulty in for beginners, intermediate or advanced. So before starting any course you can prepare your agenda.
The courses have a very visual interactive format, where through presentations, texts, images and videos they will inform you about the most important aspects of their platform. In addition to this, during the course of the course they will ask you questions to evaluate your knowledge.
Facebook Blueprint Certification
In parallel to the courses and like the Google Ads certifications, Facebook Blueprint offers exams and certifications to demonstrate the knowledge acquired after completing the courses.
As a piece of advice, even if you are very experienced in Facebook Ads, I always recommend reviewing the courses in detail before doing any of the certifications, since they include additional information that they ask for later.
In the Facebook Blueprint certifications you have the following:
- Beginner: Measures fundamental skills when carrying out advertising campaigns with Facebook.
- Professional in marketing science, it is somewhat more complex and certifies the use of statistical data for marketing.
- Facebook Certified Content Strategist
- Facebook Certified Media Planning Professional
- Facebook Certified Media Buying Professional
- Facebook Certified Ad Product Developer I
- Facebook Certified Ad Product Developer II
- Facebook III Certified Ad Product Developer
Who is Facebook Blueprint for?
In addition to these certifications, Facebook Blueprint offers solutions adapted to different profiles of potential users such as training, tools, advertising or relevant information. This content is cataloged according to the profile in: Solutions
- Agencies
- developers
- sectors
- Media and publishers
- partners
- Small companies
Facebook Blueprint Resources
Facebook Blueprint offers resources divided into the following sections:
- Ad Specifications: Shows a guide to the different ad formats available on Facebook.
- News for companies: News and news from Facebook ads aimed at companies.
- Creativity: Creativity resources for advertisers.
- Events: Webinars and events for Facebook advertisers.
- Success stories
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