The reels They’re not just Instagram anymore. Goal announced this Wednesday global launch of this short video tool in vertical format similar to that for Facebook, namely, Facebook Reels, a format that premieres in 150 countries and to which users of the social network will be able to access through the platform’s app for both iOS and Android.
In order to try these Reels, you just have to enter the Facebook application that is updated with the latest version on your iPhone or Android mobile and look for the new Reels tag at the top so you can start creating your Reels just like you do on Instagram. In addition, from Meta they have announced that they will develop a series of creation tools and more places where they can see and create Facebook Reels, all with the aim of helping creators to monetize their content and thus earn more money.
“Video now accounts for nearly half of the time people spend on Facebook and Instagram, and Reels are our fastest growing content format”Meta points out in an about the reason for this new tool for Facebook. “We have focused on making Reels the best tool for creators to be discovered, connect with their audience and generate profits. On the other hand, we want people to be able to find and share relevant content in a fun and easy way.”
Instagram Reels, now also on Facebook and with Remix included
With regard to the arrival of Reels on Facebook, Meta has also announced the inclusion of new tools designed to optimize its operation, highlighting among them Remixwhich will allow creators record as if it were a duet, but based on other Reels that are already uploaded on the platform. When creating a Remix, you can create a reel where all or part of the video made by another creator is included.
Other features that come to Facebook Reels are the duration of the videos of up to 60 seconds, the possibility of save drafts for reels (where you can create a video and save the project by selecting the “Save as draft” option, located below the Save button), in addition to a video trimming tool coming soon and that will facilitate the possibility of try different formats to those creators who usually post live or long recorded videos.
In the coming weeks the Reels will also arrive at Facebook Stories and the tab Facebook Watch, in addition to the news section, which is where he is taking his initial step this Wednesday. Likewise, Meta assured that in the future it will also implement a label at the top of the news section with which users will be able to see and create Reels “easily and in a few clicks”, while, in selected countries, users of Facebook will be able to meet Suggested reels from people you don’t followwhich will appear based on your tastes.
Similarly, Meta has revealed that in the coming months they will be exploring different ways to make it easier for creators to share their Reels with their audiences, both on Facebook and Instagram. “You will be able to find the Facebook Reels in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it, or share it with your friends.” they detail from Meta about it.
Monetize with Facebook Reels
On the other hand, Meta also announced that “new monetization tools for Reel creators” are already on the way. These new tools include in-stream ads for mid-March, some tests to which only creators from the United States, Canada and Mexico will have access at first. Among them are the sticker ads: A static image ad that the creator can place anywhere on their reel. “These ads, which do not interrupt content, allow creators to earn a portion of ad revenue”Meta explains.
They will also test stars on Facebook Reels in the coming weeks, so Facebook users can buy and submit stars while viewing reels to support creators. “Both the overlay ads and the stars are designed so that as more people view and engage with Reels on Facebook, payouts to creators can increase,” details Meta.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus