nestpick is a fast growing company that offers medium and long-term housing rentaland is one of the main actors of the change that is taking place in the real estate industry due to the revolution of the online market.
To learn more about this new way of finding a rental home, we interviewed Gabriel EscalonaCMO of Nestpick who tells us about his business and his vision for digital marketing.
Interview with Gabriel Escalona (Nestpick)
What is Nestpick?
We are a medium and long-term housing rental. We are a bit like , but for clients who are looking for homes from three months to three years.
How do you propose digital marketing strategies in your company?
For us the client is super important. The vast majority of the marketing budget is dedicated directly to the client. We do this with benefits, how we do it by creating insurance so that the client feels calm about renting a home with us, and the same for the owner.
Our marketing is simply to improve the and anything the customer wants. We invest money in it. On the other hand we have a very varied mix digitally, we do, we do, we have, retargeting, etc. more to generate brand awareness that acquisition as such of new clientele.
Because of the type of company we are, an innovation company with a totally new process in the real estate marketthe vast majority of our clients come through referrals, referral, that is our main way of attracting.
The difference with any traditional eCommerce business with Nestpick is that with us the client lasts approximately one month, with which experience interaction with our different channels before making the purchase decision.
How do you see the current digital marketing landscape?
I think it has to change a lot, that people are needing something much more humane. It is very easy for the user who is used to the Internet to know when you are selling something and it is becoming more and more difficult for you to simply offer a product through a banner.
Most of the digital channels are simply becoming platforms for the distribution of a message, a content, but each time they are being less effective at directly selling something.
Digital marketing will of course continue to exist but I think it will take a role of content distribution rather than acquisition as such.
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