(“Astute”), a leading customer service and voice of the customer platform, today announced the acquisition of (“Socialbakers”), one of the market’s leading online marketing platforms. The terms of the agreement have not been published.
What is Social Bakers
The unified marketing platform based on artificial intelligence from the Czech company Socialbakers is used in the management of social networks for thousands of companies and their brands, as well as for SMEs.
Leveraging the industry’s largest social media dataset, Socialbakers helps brands large and small ensure their social media investment delivers measurable business results. With more than 2,500 clients in 100 countries, Socialbakers reports on 10 million profiles on the main networks, including Facebook, Instagram, Twitter, YouTube, Linkedin, Pinterest, Google+ and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017, and a LinkedIn Marketing Partner since 2017.
As Yuval Ben-Itzhak CEO of Socialbakers has explained, this agreement will result in a combined organization with more than 600 employees and more than 80 million euros in annual recurring revenue. Founded in 2008 and headquartered in Prague, the company had so far raised a total of 34 million dollars in financing (just over 28 million euros).
Astute, a company that seeks to dominate the sector
For its part, Astute’s AI-powered solutions span a wide range of applications, including a omnichannel customer service platform and CRM systems customer relationship management. Astute is a solution end to end that enables customer engagement across all channels where today’s consumers seek to engage with brands, removing friction while capturing first-hand data to generate insights or key information throughout the company. For the last 25 years, Astute has supported the initiatives of international brands that want to improve their customer experience.
“The line between customer service, customer experience and marketing has become increasingly thin, which represents significant challenges for companies”said Mark Zablan, Astute CEO. “Combining Socialbakers’ market-leading social media marketing capabilities with the Astute suite will not only help our clients address those challenges more effectively, but also marks a significant turning point in the Astute’s journey to become the comprehensive customer service platform that the Director of Customer Service needs to be successful.”
“Consumer demand for an exceptional customer experience means that brands are already looking for a unified platform to manage the customer journey or across every touch point”he claimed Yuval Ben-Itzhak, CEO of Social Bakers. “We are very excited to partner with Astute to provide brands with an integrated customer experience platform that will enable them to deliver a best-in-class experience across the entire omnichannel customer journey. Today, many brands are already using the Socialbakers and Astute platforms, and we look forward to expanding this new combined offering to more brands and businesses around the world.”
This transaction marks an important step in the growth of Astute. The good inertia of the company is also evident in other recent actions, such as the incorporation of , an experienced SaaS technology executive as CEO of the company; the purchase of , a leader in VoC, and the awarding of multiple recognitions, including the Stevie® Award and the Business Intelligence Group award.
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