History of MRW: four decades of evolution in Spanish logistics – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The logistics solutions They are essential for business. It is not just about sending a package or merchandise, but also its palletizing and storage. Fortunately, today there are companies that carry out the entire process and with timely follow-up.

Originally from Barcelona, ​​he has more than 40 years of proven experience in the sector. It has been able to adapt to the times and offers a wide variety of services for big enterprises Y SMEs. In this article, we will tell you about its history, the most important milestones and the services it currently offers to customers. eCommerce.

1977: the beginning of the MRW story

That of MRW goes back to the year 1977, when it was founded by Francisco Martín Frías at a time when the Package delivery it was becoming more and more important. An expanding domestic market required competitive prices and this need became a great opportunity for growth.

Since then, the company has operated through the franchise system -currently 550-, which manage the offices from which the goods are sent to the 58 operating platforms available. Already in 2011, it had more than 10,000 employees Y 1,300 franchises. Although originally MRW was a Spanish company, today it offers a overall service. It has offices in Spain, Portugal, Gibraltar and Andorra and perform shipments to more than 45 countries around the world, with an average of 70 million annual deliveries.

2012: restructuring

History took a turn in 2012. After a long period in which the economic results of MRW were in decline, the families pens Y Rillomajority shareholders of the company (59% and 15% of the shares, respectively), agreed on the departure from frias and began a restructuring process. The market demanded new demands and it was necessary to organize a work team capable of facing the logistical challenges of the moment.

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Not only were they able to overcome blows, but they managed to create a service that was ahead of the rest thanks to developing three key points: specializing in transport of live animals; offer personalized services to companies to provide a value added –among them that of medicines– and finally give specific logistics solutions for eCommercesa decision that considerably improved the company’s competitiveness in a constantly growing sector.

Another differentiating factor of MRW is that it has a temperature-controlled shuttle service, a fundamental element in sensitive merchandise. For this reason, if you want to work with special shipments, MRW is one of the best logistics partners in Spain: comprehensive and special services that arrive quickly to any point of the country.

2018: a new image and claim for MRW

early 2018 MRW surprised with a new corporate image, which is maintained to this day. The new image continues to have its acronym in capital letters as a logo, but changes the design and its claim, which becomes ‘Delivered’. This rebranding was part of a series of actions that the company carried out to strengthen its leadership in a market in which the brand has always sought to express itself clearly and powerfully, with a recognizable symbol and well-contrasting colors.

2020: MRW faces the challenge of confinement

During the harshest period of the pandemic, the company continued to operate to maintain the shipping service at the level National and international, respecting the sanitary restrictions for guarantee the security of employees and customers, and to help stop the spread of the virus.

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— MRW Clients Spain (@MRW_clientes)

The news of MRW and its solutions for eCommerce

The eCommerce it is an increasingly important reality in the global economy and with an enormous impact on the logistics sector, which will not stop increasing in the coming years.

The logistics partner It has become a fundamental and differentiating axis within electronic commerce, since it is the last and only physical contact of the digital store with the customer. A person who owns an online store needs a competitive logistics service. MRW seeks to cover this need, offering a wide range of services that include from the creation of the store, to the management of the entire shipping processbeing able to integrate with Magento, PrestaShop Y woocommerce.

Other strong points of MRW are the possibility of same day delivery, service international deliveries (reaches more than 45 countries), the bespoke prices of the needs of each eCommerce and specific reverse logistics solutions, such as MRW Returns, a 100% online platform that offers all kinds of facilities to buyers and stores with updated information on the status of returns, with the possibility of creating advance notice that help their own management and export and filter data, even creating reports on returns by campaign.

As the company itself explains, “we make deliveries all over the world offering customized rates and solutions. The MRW International service for online stores allows you to sell beyond our borders. MRW works with the best global logistics partners so that online sales reach more than 45 countries. be himThe first company in the sector to offer a Logistics & Transport solution focused solely and exclusively on e-commercehas allowed the MRW service to evolve to reach the highest levels of quality».

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