It is no secret to anyone that Facebook is the favorite social network globally. Every day Facebook users access the platform to share with friends and family but also to find out about news and interact with their favorite brands.
Without a doubt, this network is of great importance. both for users, as well as for brands and publishers, and that is why the study carried out by We Are Social and Hootsuite has highlighted a special section with the relevant data on the social network, highlighting how are Facebook users and their main metrics.
The number of Facebook users is growing every day
Nothing stops the unbeatable king of the . So far there are 2.17 billion monthly active Facebook users around the world, a growth of 15% compared to the data of the previous year. 88% of Facebook users access via mobile and in terms of gender there are 56% of men compared to 44% of women.
There are countries where there are more active Facebook users. First place takes it India, with 12% of the total number of users of the social network, followed by United States with 11% and in third place are Indonesia, each with 6% of total Facebook users.
Young adults are the ones who prefer Facebook
The vast majority of Facebook users are young adultswhose ages include between 18 and 34 years old, with 12% of female Facebook users and 17% male, followed by the range between 35 to 44 years, with an average of 7% women and 9% men. The youngest users whose ages are between 13 and 17 still on this social network: only 4% of the girls and 4% of the boys on the platform are in this range.
31.8% of its users access via computer, while a 95.1% of them do it through their smartphone or tablet.
Spanish is the second language that Facebook leads
Language English is the one that most Facebook users use around the world, specifically a 50.9% of them, and in second place is Spanish, with 13.9% of all Facebook usersabout 300 million people.
The great metrics of Facebook
I like you
The average monthly growth of page likes is 0.20%. 22.1% of Facebook pages on the social network.
Engagement
The average of on Facebook posts is 4.20%, a number that increases with engagement through videos (5.23%).
Find out more about social networks in the world
Do you want to know more about the Universe? Enter our and discover everything about the great numbers of social platforms around the planet: the most complete study, analyzed in detail for you.
In addition, you can consult more of this data in the Hootsuite and WeAreSocial study in this Slideshare presentation:
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