In this content I will tell you about the online sales campaign HotTravel; a digital event in Mexico organized by AMVO that seeks to boost online sales of the different categories of the tourism industry.
Do you want to know the dates, types of discounts, which brands participate and the promotions that are part of this sales campaign? Stay until the end! 🛫🧳⛱️
What is hot travel?
Hot Travel is an online sales campaign dedicated to promoting the tourism industry. This year will be the fourth edition of the event in which the different companies that belong to the tourism industry -also known as travel- will offer discounts and exclusive promotions for five consecutive days.
You may be wondering how does Hot Travel work? Through paid digital marketing campaigns that aim to drive traffic to the site. There people interact with the logos and promotions of the participating brands to finally make their decision to buy.
The foregoing, in addition to promoting healthy competition, allows users to compare prices, avoids bad practices of price inflation and encourages safe purchases, since from this page users are redirected to the websites of the companies selected to make the purchase. on their sites.
What are the categories participating in the Hot Travel?
Category Examples Flights National and international flights, direct or with connections. Lodging Reservations in hotels, hostels and alternative accommodations such as Airbnb and other platforms. Packages As all-inclusive packages, tours and guided visits in tourist destinations. Car rental Rental of compact and medium cars, trucks, pick ups and vans at airports and strategic tourist points such as beaches, cities. Buses Standard and VIP buses to different national destinations. Cruises Vacation tickets on sea and river cruises. Miscellaneous Suitcases and travel items, sunscreen, makeup, repellent, suntan lotion, sunglasses, hats, clothing, footwear, specialized equipment, electronics and cameras, etc. /financial services Months without additional interest, bonuses and bank benefits.
What brands participate in the Hot Travel?
The participating brands are announced when the sale begins through advertising and the use of the Hot Travel logo, but I share a list with some brands that participated in the edition of Hot Travel 2021:
- Take off
- Aeromexico
- booking
- Avasa/Hertz
- bestday
- Volaris
- PriceTravel
- Barcelo
- Place Resorts
- First plus
- Treasure Resorts
- Cityexpress hotels
- Palace Travel
- Travel Liverpool
- Samsonite
- Live
- Devlyn
When is Hot Travel 2022?
The Hot Travel 2022 will take place from October 13 to 17 on the Hot Travel website, as well as on the different social networks and websites of the participating companies. Advertisements and advertising will also be displayed in digital media.
When does the Hot Travel start?
The Hot Travel sale starts on October 13 at 00:00. This means that from minute one of the day, consumers will have the opportunity to buy trips, flights and articles or services related to tourism.
When does the Hot Travel end?
The promotions and discounts of the fourth edition of Hot Travel will be available until 11:59 p.m. on October 17.
50% of Hot Travel 2021 consumers bought with discounts from 5 to 20 percent off.
Types of attractive discounts of Hot Travel
These are some of the promotions offered by the different participating companies, according to data from the AMVO:
- discounts
- months without interest
- Armed packages at preferential prices
- Services included (internet, breakfast or meals included, massages, spa, etc.)
- Free delivery
- Discount coupons
- Generation of loyalty points
- bonuses
- Additional discounts for cash payment
- Buy now and pay later
- deferred payments
25% of people who bought in Hot Travel 2021 took advantage of the benefit of 12 months without interest.
Requirements to participate in Hot Travel with your brand
- Obtain AMVO membership*.
- Fill out a registration form with the data of your brand **.
- Select the level of participation from $25,000 MXN + VAT***.
- Wait for confirmation of participation.
*You can purchase it together with the sponsorship of the event with an extra cost depending on the type of sponsorship.
** Extensive form, fill it out in time and review it before starting.
***After October 7, all prices will have an extra cost of 5% for late registration.
Register your travel company, to the next . You’re still on time!
Registration and more information here:
– AMVO (@amvomexico)
Registration dates for the Hot Travel
October 10 is the deadline for registration and payment of sponsorship. Registration is available from the first days of September.
7 tips to participate in the Hot Travel
If your company is dedicated to the tourism sector, you already have all the information about Hot Travel 2022. If you are going to participate in this edition or future editions, I share some tips to make the most of this campaign.
- Enroll your company on time.
- Determine the promotions you are going to offer.
- Be clear with the conditions of the promotions and refund policies.
- Disseminate in all your media.
- Avoid misleading advertising.
- Provide timely customer service.
- Prepare products and offers for your store and social networks.
1. Enroll your company on time
Haste will never be an ally of success. It is important to take into account that participating in an event takes time and requires effort, planning and strategy; therefore, leaving a special date to the last minute is not the best practice.
Take into account that you are investing money in this event and I think that if you thought about investing it was to grow your business and increase sales and, thus, obtain a return on your investment. Registering your company close to the Hot Travel dates will increase prices and decrease the planning period.
2. Determine the promotions you are going to offer
The are the number one attraction of this annual sale and are a factor in the purchase decision among consumers. Take into account that your brand will be promoted along with many others that offer the same or something similar to what you sell, you can differentiate yourself through promotions.
🧳 Tip: Always remember to check your profit margin and have your updated.
3. Make clear the conditions of the promotions and refund policies
The excitement of discount shopping triggers the release of hormones and makes us go into a state of acceleration, but many people need all the information clear and precise. In addition, the right to information is one of the rights of the consumer.
Policies are one of the first things required for an online store or website, so if you don’t already have them you can use this or the . The best thing is that both are free and will save you trouble in the future.
🧳 Tip: In any case, we always recommend you to have the advice of a legal professional.
4. Spread the word in all your communication media
In addition to the dissemination carried out by the same campaign in different digital media and online and offline advertising spaces, you need to actively communicate this special date of discounts and promotions with your customers.
To save time and money you can use templates that optimize the production of your graphic materials for social networks, for example with these you will be able to create Posts and Stories in less time.
📌 Note: avoid using the logo if you still do not have confirmation of participation, in this way you will avoid legal problems, since HoT Travel and its logo are a registered trademark of AMVO and both are protected under copyright.
5. Avoid misleading advertising
Misleading advertising is punishable by law, so if a consumer files a complaint with Profeco, you and your company will be in trouble. Avoid this with clear and accurate advertising, it is not necessary to communicate benefits or services that you do not offer.
6. Provide timely customer service
Marketing is an important pillar in a brand’s sales strategy because when a company takes care of its customers’ interests, they become frequent customers and brand ambassadors. Has it happened to you that you recommend a brand or product because of the shopping experience and attention you received? That’s how it works.
Therefore, it is important that you enable communication channels such as chatbots, personalized attention by phone, WhatsApp and email to address complaints, clarifications and problems regarding collection, returns, refunds and issues related to your services or products.
🧳 Tip: don’t forget to include in your customer service processes.
In conclusion
The Hot Travel is an online sales campaign that seeks to boost e-commerce in the travel category, you already know the dates and participating categories, as well as the requirements to participate and tips to be successful in this sale if you want to participate.
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