Since Diego Martinez and Ignacio Bermudez founded FootDistrict In 2012, this eCommerce specialized in the sale of sports shoes and streetwear clothing has become an example of success for Spanish entrepreneurs. This is possible thanks to its careful selection of brands and the unique experiences it offers customers through its two physical stores.
In the same way, its impact on and marketing strategies, developed together with the media agency tidart, They have also managed to boost the growth of this eCommerce. To the point of being within the European ranking of , developed by the platform Finance Times. Ranking in which it ranks 29th among the 100 companies with the fastest growth in Europe.
Smartshopping and social networks are the key to the great growth of FootDistrict
became FootDistrict’s media agency in 2019, and has since become an integral part of their digital campaigns. Despite having two physical stores, the largest sales flow, a 80%silk through the company’s digital channels. For this reason, the development of these means is the main point of focus for the eCommerce of sneakers, and therefore the one that has seen the best results from this alliance.
During the 3 years that it has been working with this agency, the company has invested an estimated 785,000 euros, with a return on investment of more than 12. Likewise, it has also managed to increase its interaction in the digital world, collecting more than 7 million clicks and 660,000 impressions, which has resulted in a boom in sales, reaching more than 89,000. Thanks to these and other indicators, FootDistrict has greatly boosted its growth, strengthening its position in the e-commerce market.
The smartshopping, as well as the combined branding strategies in social networks with brands such as: Nike, Vans, Huf or Reebok; have been the key to the company’s success. A success that, as Carlos Molina, CEO of Tidart, comments, is the product of continuous teamwork between the two companies.
“The inclusion of FootDistrict in Europe’s Fastest Growing Companies 2021 is just one more result of the constant, planned and analyzed work that we have been carrying out hand in hand with FootDistrict for years, and that demonstrates the importance of relying on a team of professionals and the latest technologies” says Carlos Molina, CEO of Tidart.
What is smartshopping and what is its importance in the new digital landscape
As we discussed the smartshopping It has become a key point of FootDistrict’s strategy, but what is it? smart shopping, or smart buy in Spanish, it refers to purchases oriented to digital plans. This not only refers to purchases made through the internet, but also to iInsertion of digital tools in the purchase process. Which ends up offering new experiences to physical purchases, in addition to greater accessibility to digital purchases.
The Jordan Cube of FootDistrict is a clear example of these smartshopping tools, a room in its stores that pays tribute to Michael Jordan. In this way, by trying on a shoe and standing in the middle of the 3×3 cube, the walls will begin to show important moments of the renowned player wearing that style of shoe.
On the other hand, the integration of tools such as mobile payment, QRs and electronic labels function as keys to the application of this sales strategy. All this offers customers greater ease of purchase, and an opportunity to personalize their shopping experience. Two aspects that have become very important in today’s consumer culture.
Image: Depositphotos
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus