One of the biggest challenges for any entrepreneur comes when they ask themselves: how to attract customers to my business? Nowadays, with thousands of options on the internet, this task requires a lot of creativity.
To help you successfully navigate the process of getting clients, we have created this list with 11 innovative ideas and some tips to carry them out:
- Create an attractive e-commerce
- Spread organic content on social media
- Advertise on social networks and Google Ads
- Create a blog with information of interest
- Create a newsletter
- Run sweepstakes and contests online
- Create discount coupons
- Offer free trials or giveaway items
- Distribute flyers on public roads
- Participate in events related to your field
- Find emblematic clients and turn them into success stories
It doesn’t matter if you have a restaurant, food, electronic accessories or if you offer a service, these options adapt without problem to any category.
Before seeing in detail how to develop each of these ideas, we share a brief reflection on the importance of knowing your buyer persona, that is, the representation of your ideal client.
The importance of knowing your customers
If the strengths and weaknesses of the product or service are not clear, the mission of attracting buyers to a business will be impossible. And, worse still, if you are not clear about who your ideal client is, the battle is lost.
For this reason, we recommend you invest time in identifying your buyer persona, that is, the archetype that represents the client who is really going to benefit from your products or services. They can be several, of different ages and with different interests: the important thing is to know them thoroughly.
To achieve this goal, you have to interview as many customers as possible. Thus, you will be able to design statements and create long-term connections with people who have the potential to become loyal buyers.
I learned more about this topic:
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How to attract customers to a business?
Below we share 11 ideas to attract customers to your business that do not require a very large budget, but do require perseverance, creativity and dedication.
Ideas to attract customers through online channels
1. Create an attractive e-commerce
One (also known as e-commerce) is a very powerful tool when it comes to getting customers. To have a virtual business that processes payments and with which you can sell 24/7, it is not necessary to have a very high budget.
Currently, they are accessible to anyone who does not know programming. One of them is Tiendanube, which has ready templates that fit each brand, without the need for technical knowledge.
I discovered with this video how to make a Tiendanube, the platform that has earned the trust of more than 100,000 brands in Latin America:
2. Spread organic content on social networks
Success on social networks, especially on Instagram and Facebook, is achieved with perseverance, creativity and content that adds value to the audience.
Create a posting calendar that includes these four pillars:
- Sale of products or services.
- Helpful tips on how to use what you sell.
- Summary of the content generated in your corporate blog.
- Capture of leads: here we recommend you create a contact form and share it on your networks to build a database that, later, allows you to develop .
We recommend paying special attention to the statistics of each network. You can rely on the to find out the best days and times to publish, the formats and the most relevant topics for your audience.
3. Advertise on social networks and Google Ads
Currently Facebook, Instagram, Google and LinkedIn have a friendly interface to get leads on a budget.
To reach them, in the case of Facebook and Instagram, you have to open an account: it’s free and easy to set up.
With just a few clicks, you will be able to choose the age range, interests and geographical area of the people you want to reach with your ad. You can start investing from $120 a day and increase the budget according to the results you get.
💡 Bonus tip: learn how to .
To use Google Ads you need a corporate or Gmail email. Next, you have to configure and define the ad format. Here, the budget will depend on the keywords you use and the duration of the campaign.
💡 Extra tip: access this .
Finally, if your business is focused on , LinkedIn Ads is a valuable tool that offers more than 200 segmentation variables: from the user’s work experience to their educational level, through the sector in which they work, their interests and much more. plus.
💡 Extra tip: meet .
4. Create a blog with information of interest
“Content is king.” Have you heard this? Today more than ever this phrase is a reality when it comes to attracting customers.
Having a blog is the pillar of and an important tool to get new users.
A blog with informative articles related to your niche, including customer success stories, is a great strategy for gaining notoriety in the digital world.
The best content is the one that allows users to talk, learn and share ideas with the company. So don’t focus your strategy on posts that only promote your products!
Follow these steps and create your company’s blog:
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5. Put together a newsletter
A newsletter or newsletter is an email that is sent with a predetermined frequency to people who have signed up to receive that email.
The main advantage of this tool is that the financial investment is minimal. If you rely on platforms that offer free plans (such as or ), the path will be much easier.
Through the newsletter you can send interesting content about your segment to your database, include your blog posts and share special offers on your products.
💡 Bonus tip: learn .
6. Do sweepstakes and online contests
Both of these strategies can be great for bringing customers into the business fast. In the case of raffles, you ask your audience to, for example, enter an e-mail address in exchange for participating in a raffle for a product from your brand.
In a contest people interact more. You can ask users to choose the name of a new product or encourage them to upload a photo or video of their own. In both cases, the resolution of the contest could require that the other people vote for the most original content and that is the winner.
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Ideas to attract customers through offline channels
Online ideas to attract potential customers are complemented by offline actions. Both “worlds” must be related to achieve the success that every enterprise deserves.
Here we share some ways to achieve it:
7. Create discount coupons
Coupons or special promotions are perfect for gaining customers. Offering a discount on the first purchase, installments without interest or having offers at different times of the year are actions that will translate into an increase in your sales.
For your frequent customers, it represents a golden opportunity to save money and continue enjoying your product or service. For those who do not know you, it is the way to motivate their purchase. The best? These coupons can be used both in your physical store and online.
💡 Extra tip: if you have Tiendanube, follow these steps to .
8. Offer free trials or giveaways
Both the classic “2×1” and opening promotions, such as “buy ‘x’ and ‘z’ goes for free”, are practices characterized by quickly capturing the attention of users.
Be encouraged to apply these techniques both in your business on the street and in the online store and conquer new customers.
9. Hand out flyers on public roads
No, we are not stuck in the past! Handing out flyers really is still a successful practice for many businesses, only if they have eye-catching designs and it is done in areas and times that correspond to the routines of your buyer persona.
Approach places where your potential clients go frequently and distribute them to those who meet the profile of your ideal client.
10. Participate in events related to your field
Attending events related to your niche is vital to relate to the ecosystem that surrounds you.
Networking —a term referring to expanding the network of professional contacts in order to generate business opportunities— contributes to finding new clients, investors and even a partner.
Find out when the next fair or exhibition is going to be in your city and join.
11. Look for emblematic clients and turn them into success stories
A business that has stories of satisfied buyers or referrals from professionals is bound to automatically build trust and attract new buyers.
Talk to frequent customers, ask for their feedback on your product or service and share it on your blog or social networks. This practice will make people who approach your brand feel confident and try buying in your store.
conclusion
The process of attracting customers takes time. We recommend you to be patient and rely on the tools that we share with you. Thus, you will streamline each of the tasks that will allow you to increase the sales of your business.
On the other hand, we suggest you constantly monitor the results, so that all these ideas become a shared effort and not separate actions. Remember that consistency and review of metrics will make you stand out and attract customers to the business.
Keep track of the leads captured (potential customers) through an Excel table or rely on a (Customer Relationship Management). That way you will know the status of the relationship with each user.
To finish, we bring you this complete guide to sell online like an expert:
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