In the world of , it is key generate trust in the visits of your online store with the aim of converting them into buyers and your “About Us” page is the ideal space to achieve this.
This page is a super useful resource for those visitors who are interested in a product but who, not knowing your brand, are not sure about advancing in the purchase process.
Unfortunately, many businesses miss this space and end up simply including their mission and vision full of hackneyed phrases, which hardly influence any purchase decision.
5 keys to creating a company “About Us” page
Below we share the Five keys to creating a good company “About Us” page and some examples of brands that are making the most of this page.
1. Tell what you do and why
It is essential that if a visitor expressed interest in learning more about your brand, they can quickly find out what you do.
However, as in any element of marketing, it is not simply about detailing what it is that you produce; also you have to include what makes your products unique, the philosophy and values that distinguish your brand.
See how Tiendanube does it:
For 25 years Ediciones Tecolote has been dedicated to creating books that spread the Mexican cultural heritage, its history, symbols and traditions. With careful design and innovative formats, Tecolote seeks to educate new generations of critical readers who love books and are aware of their social environment.
Tecolote Editions
2. Tell the story of the brand
Undoubtedly, showing that you have experience in your field is an excellent way to build trust among your e-commerce customers. But experience does not mean simply mentioning the number of years you have been in business.
Your story is much more interesting when you include those milestones and events that implied a turning point in the trajectory of your brand.
For example, you can include events such as the launch of the business, the creation of new products, the fact of having reached a certain number of sales or clients in a certain time, conferences in which you participated or organized, strategic alliances, regional expansions, among others. other more examples.
The most important thing is that the writing of this content, which can be done on your own or through a freelance writer, has to be impeccable and very attractive so that it can connect with your potential clients through your story.
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3. Introduce the team
a good technique so that your brand looks more human and real, is to introduce the team that runs the company. You don’t have to introduce everyone, but it’s good practice to include the founding team and/or top managers.
Regarding what information to include about each one, we recommend: a photo, name and a brief personal biography. A good example of this is this page of the girls from the Tiendanube in Argentina:
RUD was born as a project of two sisters: Macarena, who has a degree in Communication from UCA, and Micaela, who has a degree in Administration from UCA. The Axelruds complement each other by adding creativity and management with a special seasoning: our bond. RUD is simplicity; an essential basic that understands that you can be comfortable and fashionable at the same time. For this reason, we dedicate ourselves to thinking about today’s woman, who is 100% active. RUD is what you need every season: the right balance between price, quality and design created especially for you.
rude
4. Leverage customer testimonials
The social-proof (customer testimonials) is a key phenomenon for your online store strategy, and your “About Us” page is an ideal place to show some success stories of your buyers.
To make the testimonials even more authentic, don’t forget to include a photo of the client, their name and their first-person account. This is how we do it at !
With the help of Tiendanube and its great team, we managed to position Numag as a 100% digital brand that sells quality sunglasses and watches to everyone.
Fernando and Pablo, Numag
5. Include contact information
Few tactics are more effective at building trust and increasing credibility than displaying your contact information.
Contact information is a tool that inspires confidence and security: if any of the visitors to your online store have a problem before completing the purchase, for example, know where you can turn and ask for help.
However, keep in mind that when you share contact information it is important that you are transparent with the level of customer service. For example, if you include a telephone number, indicate its opening hours; if you include a social network like make sure you answer the messages you receive through that medium.
It is not about maximizing the number of channels but about serve your customer quickly and effectively.
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conclusion
Now that you know the keys to creating a company “About Us” page, it’s time to get to work!
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